Yorkville Consumer Spending Survey

1. Survey Purpose and Instructions

Your voluntary participation in this survey is greatly appreciated. The purpose of this survey is to determine shopping patterns and retail preferences of people living and working in Yorkville. The answers to your questions will not be disclosed. Please indicate the most appropriate answer(s).

For information or comments, please contact The Retail Coach, LLC at 662.844.2155 or info@theretailcoach.net

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* 1. On average, how often does your family shop in Yorkville?

Daily

Several times per week, but not daily

1 time per week

Several times per month, but not every week

1 time per month

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* 2. How much does your family spend each month on retail (and restaurant) purchases?

$500 or less

$501 – 1,000

$1,001 – 2,000

$2,001 – 3,000

More than $3,000

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* 3. What percentage of retail purchase does your family make outside of Yorkville?

Less than 10%

11 – 20%

21 – 30%

31 – 40%

41 – 50%

More than 50%

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* 4. Click the top 5 factors that influence your decision about where to do your retail shopping.

Attractiveness of shopping center or district

Customer Service

Boutique or specialty store availability

Competitive prices

Convenient location

Convenient shopping hours

Many retail stores nearby

Traffic to/from retail location

Parking

Restaurants and dining nearby

Safety

Other

Other (please specify)

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* 5. If there were better retail choices in Yorkville, would you shop here more often?

I’d do much more shopping here in Yorkville

I’d do a little more shopping here in Yorkville

I’d continue same shop habits

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* 6. What retail businesses would you like to see locate in Yorkville?

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* 7. What restaurants would you like to see locate in Yorkville?

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* 8. Do you work in Yorkville?

Yes

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* 9. How many people live in your household?

5 or more

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* 10. What is your highest level of education?

High school diploma or less

Some college, no degree

Associate or technical degree

Bachelor’s degree

Graduate or professional degree (or higher)

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* 11. To what age group do you belong?

21 – 30

31 – 40

41 – 50

51 – 60

61 – 70

71 and over

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* 12. What is your annual household income?

Below $35,000

$35,000 to $50,000

$50,000 to $65,000

$65,000 to $80,000

$80,000 to $95,000

$95,000 to $110,000

$110,000 to $125,000

$125,000 to $140,000

Above $140,000

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* 13. What is your gender?

Male

Female