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Airlines and Services

We are a design research firm in Seattle, and we are studying how design could help improve experiences in air travel.
We would like to get your personal perspective on how airline services challenge and delight you, and postulate on how airlines could innovate on service in the future.
Please take a few moments of your time to share your thoughts on this fascinating topic!

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* 1. What type of air traveler would you describe yourself as?

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* 2. What is your favorite airline you have flown with and why?

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* 3. What airline services do you value and why?

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* 4. What are the biggest challenges in your air travel experiences?

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* 5. What makes you remain loyal to an airline?

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* 6. What services would you be willing to pay for?

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* 7. What is your biggest complaint about airline services?

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* 8. What services do you want or need that are currently not offered?

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