Cablefax and Adobe Survey: TVE, OTT and You

Consumers are demanding more flexibility, as well as more content on more screens. To be sure, this evolving world has created numerous challenges and opportunities for both content distributors and programmers. But when it comes to monetization, reducing churn and satisfying increasingly fickle consumers, market success often hinges on which provider offers the most comprehensive solutions for customers. Please take a moment to complete this short survey, which we present in partnership with Adobe Primetime.

Your individual responses will be held in confidence and the results reported in aggregate.

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* 1. How important is dynamic ad insertion to your monetization strategy in 2015?

Invaluable

Very Important

Somewhat Important

Not Important

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* 2. At your company, the linear and digital ad sales channels are staffed as:

Separate departments

One team under one roof

Separate departments, with some coordination

Other

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* 3. The biggest benefit of TV Everywhere is to:

Reduce churn

Increase ARPU

Compete against OTT players (Netflix, etc)

Increase the value of the broadband product

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* 4. The biggest challenge for TV Everywhere is:

Educating consumers

Improving the log-in experience

Increasing available TVE content

Negotiations between distributors and programmers.

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* 5. When it comes to video content, what’s the most crucial 2nd-screen device?

Tablet

Smartphone

Computer

Gaming console

Smart TV or Smart box (Roku, Apple TV, etc)

None of the Above

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* 6. The integration of OTT players (Netflix, YouTube, Amazon, etc.) into the set-top navigation experience is…

Very important

Important

Somewhat important

Unimportant

Harmful to the traditional TV ecosystem