Questionnaire on Sustainable Seafood and Eco-labelling (Charity M)

 
1. What is your gender?
2. Which category below includes your age?
3. How often do you buy seafood?
4. Where do you, or the household buyer, purchase most seafood from?
Name 2. If it is a supermarket state the company.
5. Out of the following, rank the three most important features important to you when buying seafood.
Where 1 is the most important and 3 is the lesser important.
Origin
Price
Sustainability
Health benefits
Familiarity
Taste
Freshness
6. Please rate your level of awareness about sustainable seafood.
7. How do you keep up to date with sustainability issues, if at all?
8. How important, if at all, is the presence of an eco-label when purchasing seafood?
The following are a number of eco-labels.
Image as described above
9. How familiar are you with these eco-labels?
A
B
C
D
E
10. Some retailers use eco-labels, similar to those in the previous question, on their products. In your opinion, state the level of labelling you feel retailers provide?
11. Some retailers use eco-labels, similar to those in the previous question, on their products. In your opinion, state the level of information you feel retailers provide about the labels?
12. Most wild caught seafood products have a standard format of information, this is: species name, catch method and the location it was caught. Are you aware of which catch method and region is best for the fish you buy the most often?
13. Do you think that all seafood products should have a mandatory label, rating how sustainable they are and this being in the same format across all products?
The following are 3 potential labelling formats that retailers could use to rate the sustainability of their seafood products.
Image as described above
14. Rate the labels above in order of preference to you.
Where 1 is the best option and 3 is the worst.
A
B
C
Scenario: You go into a retailer to buy your favourite seafood product. They have implemented a new labelling method and the item has the following label.
Image as described above
15. How would you respond to this label?
16. What town/village do you live in?
17. Household annual income (optional)
18. Education (optional). Up to
19. To enter the £100 draw, please provide your contact information.
20. In addition to this survey I will also asking some more in depth questions. If you would like to be involved, please tick yes to be contacted. Completion of these questions will gain your organisation another entry into the draw.
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