Social Media - an industry survey Question Title * 1. Do you currently work in-house or agency-side? In-house Agency-side Question Title * 2. Which title best describes your current position? Marketer - Brand Manager Marketer - Corporate Communications Marketer - Public Relations Marketer - Digital Content-Production Marketer - Community Manager Marketer - Social Media Manager Marketer - Sponsorship Marketer - Sales Agency - Media Agency Agency - Digital Agency Agency - Advertising Agency Agency - Public Relations Agency Agency - Social Media Agency Agency - SEM and/or SEO Agency Agency - Experiential/Activation Agency Other (please specify) Question Title * 3. How long have you used social media as part of your work? Never used it Less than 6 months 6 months to 1 year 1 year to 2 years 2 years to 3 years More than 3 years Question Title * 4. Are you using social media as part of your work more or less than you were 1 year ago? More than 1 year ago Less than 1 year ago About the same amount as 1 year ago Question Title * 5. Do you feel as though you have had sufficient training to use social media as part of your work? Yes No Question Title * 6. How do you manage the social media activities that you are involved in? Agency manages activities Marketer manages activities Combined management, led by the agency Combined management, led by the marketer Other (please specify) Question Title * 7. Are the social media activities you are involved in predominantly: Ongoing Campaign - based Other (please specify) Question Title * 8. What roles do you use social media activity for? Research/Insights Increase brand exposure Increase website traffic Lead generation Develop fanbase Crisis communications Product sampling Sales Corporate communications Brand reputation management Customer engagement Customer service Other (please specify) Question Title * 9. Do you have a distinct social media strategy? Yes No Social media activities are an acknowledged part of our broader strategy Question Title * 10. Which measure(s) do you use to gauge the effect of your social media activities? Number of likes/followers Traffic to website Sales Mentions across social platforms Number or cost of customer leads Amount of interaction Search engine ranking Number of shares/retweets No specific measures for social media activities Other (please specify) Question Title * 11. Which product(s) do you use to gauge the effect of your social media activities? Facebook Page Insights Radian6 SDL SM2 Sysomos Lithium Meltwater Buzz Adobe Social Converseon No external products used to measure social media activities Other (please specify) Question Title * 12. In the next 12 months will your social media activities stand-alone or integrate with your other activities? Will continue to stand alone Will start to integrate into other activities Will continue to be integrated into other activities Question Title * 13. Are you planning to invest more or less money/resources in social media in 2013 than you did in 2012? Invest more money/resources Invest less money/fewer resources Invest about the same amount of money/resources Question Title * 14. If you are going to invest more money/resources in social media in 2013 than you did in 2012, where will you source or re-allocate funds from? TV Press Outdoor Search engine optimisation (SEO) Search engine marketing (SEM) Experiential/activation Public relations Corporate communications Cinema Point of sale Radio Online advertising DM/eDM N/A - additional budget secured Other (please specify) Question Title * 15. Can you rank your spend by channel 1 2 3 4 5 6 7 8 9 10 11 12 13 14 TV 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Press 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Outdoor 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Search engine optimisation (SEO) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Search engine marketing (SEM) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Experiential/activation 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Public relations 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Corporate communications 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Cinema 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Point of sale 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Radio 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Online advertising 1 2 3 4 5 6 7 8 9 10 11 12 13 14 DM/eDM 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Social Media Question Title * 16. What do you want to learn more about in relation to social media practice? Calculating ROI How to align/integrate with other marketing activities Case studies/best practices Formal training/education to increase expertise Social media strategy Better understand new platforms/technologies How others use social media Social CRM Social media monitoring/listening Other (please specify) Question Title * 17. What would be of most value to you from a social media industry body? Question Title * 18. If you would like to be kept up to date with our progress, please provide your email address. And thanks for your participation. Done
