PRINCIPAL INVESTIGATOR: Julian Jackson

PROJECT DESCRIPTION: The purpose of this study is to gain a better understanding of consumer willingness to pay for Genetically Modified Organisms. This survey will ask question about your attitudes towards GMO food crops and purchases.

RISKS: There are no foreseeable risks expected for your participation in this study.

BENEFITS: I will be sharing what I learn with my classmates in my writing class, Writing 109ss

CONFIDENTIALITY: This survey is completely anonymous and all answers will remain strictly confidential. The data I collect will not be linked to your identity in any way.

RIGHT TO REFUSE OR WITHDRAW: Your participation is voluntary and you may withdraw consent and discontinue participation from the survey at any time. You may refuse to participate before the study begins, discontinue at any time, or skip any questions that may make you feel uncomfortable, with no effect on or penalty to you.

PROCEDURES: Completing this survey should take 5 to 10 minutes.

QUESTIONS: If you have any questions about this research project, please contact: Julian Jackson by emailing jajackson@umail.ucsb.edu. If you have any questions regarding your rights and participation as a research subject, please contact the Randi Browning by emailing rbrowning@writing.ucsb.edu.

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* 1. What gender do you identify with?

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* 2. What ethnicity do you most closely identify with?

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* 3. What is your age?

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* 4. What is the highest level of education you have completed or the highest degree you have received?

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* 5. What is your marital status?

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* 6. Are you currently:

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* 7. What is your estimated total annual household income

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* 8. I live in...

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* 9. Which currently describes your academic standing?

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* 10. When grocery shopping you try to find the lowest priced items.

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* 11. For your fruits and vegetables, do you primarily shop at...

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* 12. Over the last two weeks, how many meals did you prepare for yourself or others?

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* 13. How often do you eat out?

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* 14. When going to the grocery store I usually...

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* 15. How important is the price factor when you decide whether or not to buy genetically modified foods?

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* 16. Do you read labels on food products?

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* 17. When purchasing an item at the grocery store, do you look for a label that indicates if your product in question is genetically modified?

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* 18. When purchasing an item at the grocery store, do you look for a label that indicates if your product in question is Organic

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* 19. When purchasing an item at the grocery store, do you look for a label that indicates if your product in question is locally grown?

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* 20. Do you prefer locally grown foods?

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* 21. When grocery shopping do you look for the healthier option of an item?

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* 22. What is your level of understanding about genetically modified food?

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* 23. What do you think is the main benefit of genetically modified food?

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* 24. Do you consider genetically modified food to be safe?

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* 25. How closely do you agree with this statement: Genetically modified organisms are environmentally dangerous.

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* 26. How willing are you to consume foods with genetically modified ingredients?

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* 27. How important is it to label genetically modified foods?

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* 28. How willing would you be to purchase genetically modified foods if it were more nutritious than similar non modified foods?

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* 29. How safe or risky are genetically modified foods to human health?

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