AAF District XI Leadership Conference Questionnaire Question Title * 1. Your club Question Title * 2. What was your club’s best accomplishment for FY2014-2015?(please be prepared to describe in detail in Boise) Question Title * 3. The AAF defines eight categories of a club’s activities as benchmarks to assess the “health” of its member organizations. Which categories do you feel focusing your club's efforts over the upcoming year will be the most beneficial? Rank up to three (3) categories,1 being most important area to focus. 1 2 3 4 5 6 7 8 Communications: Collateral materials and/or Web sites produced and distributed exclusively for the club or federation. 1 2 3 4 5 6 7 8 Club Operations are defined as the policies, procedures and leadership development that contribute to the operations of a club or federation. (long-range planning; analysis of member needs; leadership organization/development; fiscal management) 1 2 3 4 5 6 7 8 Membership Development is defined as activities designed to enhance the local advertising club or federation membership in three ways: recruitment, retention and involvement. 1 2 3 4 5 6 7 8 Programs: Quality programming that fosters actively interested membership, well-attended meetings and membership growth. 1 2 3 4 5 6 7 8 Public Service: Projects that effectively use advertising techniques to support local, regional and/or national programs on behalf of public interests and/or community betterment. 1 2 3 4 5 6 7 8 Advertising Education: Programs for the profession, students, and the general public that improve the skills, professionalism and standards of advertising practitioners through education. 1 2 3 4 5 6 7 8 Government Relations: Build effective relationships with local, state and national governments to initiate favorable legislation, defeat adverse legislation, educate lawmakers, and to promote industry self-regulation. 1 2 3 4 5 6 7 8 Diversity and Multi-Cultural Initiatives: Projects and programs designed to increase the minority representation and participation in the club or federation to more closely mirror the percentile mix of minorities in the market. Question Title * 4. What would success in these areas mean to your club? Question Title * 5. State some specific goals for these areas. Goals for #1 Goals for #2 Goals for #3 Additional goals Done