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1. SF Upcoming PAID study on Pens - Tuesday, March 22nd, 2011

Thank you for taking the time to answer these brief questions. As always, we appreciate your input as a valuable Plaza Research respondent. We have a new study on Pens that you may be in interested in.

PLEASE DO NOT RESPOND IF YOU HAVE DONE A STUDY WITHIN THE LAST 6 MONTHS.

We are looking for males and females ages 25-44 years old who consistently use a writing pen everyday. This study is a 90-minute focus group discussion and will take place in downtown San Francisco on Tuesday, March 22nd in the afternoon or evening. The honorarium ranges from $85-$100 for your participation.

IF you qualify based on the answers provided THEN you will receive a call back. However due to the popularity of our surveys and groups, we can't contact everyone. Please note that all responses will be returned on a first come, first served basis until the studies are full.

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* 1. Contact Information

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* 2. Employment/Student Information

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* 3. Please select your annual household income from the following categories:

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* 4. Which best describes the highest level of education you have had a chance to complete?

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* 5. What is your gender?

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* 6. What is your age?

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* 7. Which best describes your ethnic background?

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* 8. Which of the following statements best describes your feelings toward advertising?

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* 9. What type of pen do you use most often?

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* 10. Which of the following gel/rollerball pens have you OR your employer purchased in the last 12 months?

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* 11. Which of the following gel/rollerball pens do you use on a regular basis?

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* 12. Which of the following gel and rollerball pens do you use MOST of the time?

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* 13. Please read the following statements and indicate your level of agreement or disagreement in identifying with it:

  Strongly Agree Somewhat Agree Neither Agree/Disagree Somewhat Disagree Strongly Disagree
I seek affordable luxuries and everyday branded banners. (Starbucks, Tumi Luggage, etc.)
I use pens about 1.5 hours per day.
I keep "my pens" in a special place.
I am responsible for pen purchase or influencing pen purchasing decisions.
I expect much of myself and the products I choose.
The tools I select reflect who I am and I like people to notice what I choose.
A good pen is like a precision instrument.
The right pen improves my confidence when writing by hand.

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* 14. Which of the following statements best describes you?

Thank you for participating in our survey. IF you qualify based on the answers provided THEN you will receive a call back. However due to the popularity of our surveys and groups, we can't contact everyone. Please note that all responses will be returned on a first come, first served basis until the studies are full.

*****REFERRALS ARE GREATLY APPRECIATED!*****

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* 15. ******FOR COMPANY USE ONLY******
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