Maturity benchmark: marketing effectiveness & efficiency

Background

 
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Thank you for responding to the on-line survey that powers the 2013 WFA SPIRE Benchmark brought to you by the World Federation of Advertisers in collaboration with SPIRE Worldwide.

The 2013 Benchmark enables you to benchmark your marketing capabilities with more than 50 of the world’s largest companies and to identify key opportunities for capability building.

Your responses will be kept entirely anonymous and confidential outside of your organisation but may be shared with colleagues within your organisation.

If you have any questions or would like more information please contact Steve Lightfoot at the World Federation of Advertisers (s.lightfoot@wfanet.org, +32 502 5740) or Paul Duxbury at SPIRE (paul.duxbury@spire-ww.com, +44 771 4711781).
1. Please enter your name and company (this will not be shared):
2. Which of the following best describes your role in your organisation?