B2B SEO Content Survey

B2B SEO Content Survey - Please Help!

Hello!

Thanks so much for taking this survey!

After speaking with a number of B2B marketers, I've learned that there are two main challenges

(1) How to generate leads and drive sales with online marketing materials such as sales pages, articles, white papers and blog posts.
(2) How to make sure that the marketing materials are easily found in Google.

I'm looking at a couple ways to solve these challenges - and I need your help. All I need is for you to answer a few questions (which should only take 2-3 minutes of your time.)

Thank you so much for everything! I'll report the results in next week's SEO Copywriting Buzz newsletter. Thanks!

Question Title

* 1. Including yourself, how many people are part of your marketing department?

1-3 people.

4-7 people.

8-10 people.

11 people or more.

Question Title

* 2. Who writes the online marketing materials (such as your sales landing pages, blog posts, articles and white papers) for your site?

Our SEO firm/agency writes all of it.

We write it in-house.

We don't write anything new - we upload our print brochures instead.

We haven't changed our online marketing materials in a long time.

Other (please specify)

Question Title

* 3. When you think about your online marketing content, what would you say is your biggest challenge?

Figuring out what to write about/setting an editorial calendar.

Figuring out if our existing content is any good for Google/our prospects.

Increasing our conversion rate - more leads, more sales, more calls

Getting our team members to create content.

Finding a reliable source for to write the content for us.

Understand what kind of content our prospects/clients want to see.

Setting up a work flow so we can create more content in-house and upload it.

Knowing how to write good copy for Google/our prospects.

Understanding if our SEO firm is creating the "right" content the right way.

Other (please specify)

Question Title

* 4. What would be your second-biggest challenge around creating online marketing content?

Figuring out what to write about/setting an editorial calendar.

Figuring out if our existing content is any good for Google/our prospects.

Increasing our conversion rate - more leads, more sales, more calls.

Getting our team members to create content.

Finding a reliable source to write the content for us.

Understand what kind of content our prospects/clients want to see.

Setting up a work flow so we can create more content in-house and upload it.

Knowing how to write good copy for Google/our prospects.

Understanding if our SEO firm is creating the "right" content the right way.

Other (please specify)

Question Title

* 5. How are your search positions in Google and Bing now?

Great! We're positioning for our main keyphrases and doing well!

So-so. We're positioning for some keyphrases, but not all of them.

We are nowhere to be found in Google/Bing.

I have no idea.

Question Title

* 6. What information could help you "move the needle" and drive more leads (choose all that apply.)

How video can drive leads.

How to determine if your marketing materials are driving leads/making your company money.

How to learn how people search for your products and services.

How social media can help B2B companies.

How to "optimize" the marketing materials in-house.

How to differentiate your company's products/services from the competition.

How to find the right content "voice" that builds trust and drives sales.

Other (please specify)

Question Title

* 7. How man blog posts, articles and sales pages does your company upload every month?

0-5 pages a month

6-10 pages a month

11-15 pages a month

15+ pages a month

Question Title

* 8. What is your monthly budget for online marketing material creation? This includes sales pages, blog posts, white papers and articles

Less than $500 a month

$501-$1,000 a month

$1,001-2,500 a month

$2,501-$5,000 a month

Over $5,000 a month

We don't have a budget because we don't create marketing materials on a monthly basis

We don't have a budget because we have no idea what materials to add or what to do.

Question Title

* 9. What would help your B2B company the most right now?

Learning how your content can drive more leads and search engine traffic (offsite conference requiring travel)

Learning how your content can drive more leads and search engine traffic (no travel required, and with weekly lesson milestones and training calls.)

Very short-term consultation (under two hours) - learning what's "wrong" with your site and fast strategies for moving forward.

Longer-term consultation (over three hours) - working one-on-one with your team.

Finding someone (an outsourced provider) to write the content.

Other (please specify)