Pocket Good Fish Guide Users Survey

Please take a few minutes to answer the following questions - to help us better understand how our Pocket Good Fish Guide is helping you make sustainable seafood choices.

Thanks very much for your time.

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* 1. How long have you been aware of our Pocket Good Fish Guide?

This is the first time I have downloaded it

I have been aware of the Guide for 1 year

I have been aware of the Guide for 2-5 years

I have been aware of the Guide for more than 5 years

Not sure

Other (please specify)

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* 2. How often do you use the Pocket Good Fish Guide?

I don't use the Guide

I haven't used the Guide yet

I sometimes refer to the Guide

I regularly use the Guide

I always carry a Guide with me

Not sure

If you don't use our Guide please tell us why?

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* 3. What changes have you made to the seafood choices you make as a result of using our Guide?

I try to only eat fish listed by MCS as Fish to Eat

I no longer eat fish listed by MCS as Fish to Avoid

I sometimes avoid eating fish listed as Fish to Avoid

I only eat fish listed by MCS as Fish to Eat

I have not made any changes to the seafood I eat

Not sure

I only buy Eco-labelled fish e.g. Marine Stewardship Council (MSC) certified

Other (please specify)

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* 4. Please describe one choice you feel this Guide has helped you make:
e.g. I no longer eat seabass trawled at sea or I only eat organic farmed salmon etc.

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* 5. What best describes you?

I am a Foodie

I am a Master Chef!

Marine conservation is extremely important to me

I am a health enthusiast

I love watching TV cooking programmes

I am a beach lover and marine conservation is very important

I do water sports and marine conservation is very important

I am a sustainable consumer

I am a fisher/ angler and fish stocks need to be conserved

Other (please specify)

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* 6. What is most important to you when buying fish?

	Least important			Most important
Taste	Taste Least important	Taste	Taste	Taste Most important
Price	Price Least important	Price	Price	Price Most important
Aesthetics	Aesthetics Least important	Aesthetics	Aesthetics	Aesthetics Most important
Ecolabelling	Ecolabelling Least important	Ecolabelling	Ecolabelling	Ecolabelling Most important
Ease of cooking	Ease of cooking Least important	Ease of cooking	Ease of cooking	Ease of cooking Most important
Known or familiar species	Known or familiar species Least important	Known or familiar species	Known or familiar species	Known or familiar species Most important
Availability	Availability Least important	Availability	Availability	Availability Most important
Sustainability	Sustainability Least important	Sustainability	Sustainability	Sustainability Most important
How it's caught	How it's caught Least important	How it's caught	How it's caught	How it's caught Most important
Seasonality	Seasonality Least important	Seasonality	Seasonality	Seasonality Most important
Specific recipe/ meal in mind	Specific recipe/ meal in mind Least important	Specific recipe/ meal in mind	Specific recipe/ meal in mind	Specific recipe/ meal in mind Most important
Provenance - who caught it and where?	Provenance - who caught it and where? Least important	Provenance - who caught it and where?	Provenance - who caught it and where?	Provenance - who caught it and where? Most important
Convenience	Convenience Least important	Convenience	Convenience	Convenience Most important
Health benefits	Health benefits Least important	Health benefits	Health benefits	Health benefits Most important
TV chef	TV chef Least important	TV chef	TV chef	TV chef Most important
Farmed	Farmed Least important	Farmed	Farmed	Farmed Most important
Wild-caught	Wild-caught Least important	Wild-caught	Wild-caught	Wild-caught Most important

Other (please specify)

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* 7. What would normally prevent you from buying sustainable seafood?

I never choose a product which is not from a sustainable source

Cost

Poor value

Poor advertising

Lack of familiarity

Lack of choice

Labelling

Lack of ecolabelling

Lack of understanding about the product

I don’t know how to cook with it

Other (please specify)

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* 8. What other sources of information on sustainable seafood do you use and WHY do you like to use them?

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* 9. What is most important to you from a sustainable seafood product?

	Least important			Most important
Clean, healthy seas	Clean, healthy seas Least important	Clean, healthy seas	Clean, healthy seas	Clean, healthy seas Most important
Local production	Local production Least important	Local production	Local production	Local production Most important
Freshness	Freshness Least important	Freshness	Freshness	Freshness Most important
Nutritional quality	Nutritional quality Least important	Nutritional quality	Nutritional quality	Nutritional quality Most important
Taste	Taste Least important	Taste	Taste	Taste Most important
Aesthetics	Aesthetics Least important	Aesthetics	Aesthetics	Aesthetics Most important
Better animal welfare	Better animal welfare Least important	Better animal welfare	Better animal welfare	Better animal welfare Most important
Better social welfare	Better social welfare Least important	Better social welfare	Better social welfare	Better social welfare Most important
Best industry practice	Best industry practice Least important	Best industry practice	Best industry practice	Best industry practice Most important

Other (please specify)

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* 10. In order for you to choose sustainable fish, what further information would you like?

What it tastes like

How to cook it

Where to buy it

Seasonal availability

Lists of fish species to eat and avoid

How my sustainable choices make a difference

How to replace my normal choice with a sustainable alternative

Other (please specify)

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* 11. How do you rate the following aspects of the Guide?

	Very good	Good	Neutral	Poor	Very poor	Not sure
Sufficient information	Sufficient information Very good	Sufficient information Good	Sufficient information Neutral	Sufficient information Poor	Sufficient information Very poor	Sufficient information Not sure
Range of fish species	Range of fish species Very good	Range of fish species Good	Range of fish species Neutral	Range of fish species Poor	Range of fish species Very poor	Range of fish species Not sure
Clarity of information	Clarity of information Very good	Clarity of information Good	Clarity of information Neutral	Clarity of information Poor	Clarity of information Very poor	Clarity of information Not sure
Design	Design Very good	Design Good	Design Neutral	Design Poor	Design Very poor	Design Not sure

Other (please specify)

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* 12. Do you have any suggestions as to how the Guide might be improved in the future?

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* 13. Name

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* 14. Email or postal address

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* 15. I'd like to receive the latest news, campaigns and actions to save our seas by EmaiI

Yes please

No thank you

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* 1. How long have you been aware of our Pocket Good Fish Guide?

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* 2. How often do you use the Pocket Good Fish Guide?

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* 3. What changes have you made to the seafood choices you make as a result of using our Guide?

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* 4. Please describe one choice you feel this Guide has helped you make:e.g. I no longer eat seabass trawled at sea or I only eat organic farmed salmon etc.

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* 5. What best describes you?

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* 6. What is most important to you when buying fish?

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* 7. What would normally prevent you from buying sustainable seafood?

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* 8. What other sources of information on sustainable seafood do you use and WHY do you like to use them?

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* 9. What is most important to you from a sustainable seafood product?

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* 10. In order for you to choose sustainable fish, what further information would you like?

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* 11. How do you rate the following aspects of the Guide?

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* 12. Do you have any suggestions as to how the Guide might be improved in the future?

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* 13. Name

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* 14. Email or postal address

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* 15. I'd like to receive the latest news, campaigns and actions to save our seas by EmaiI

* 4. Please describe one choice you feel this Guide has helped you make:
e.g. I no longer eat seabass trawled at sea or I only eat organic farmed salmon etc.