2013 Membership Survey

Thank you for participating in the membership survey for The San Diego Museum of Art. As a valued member of the Museum, we sincerely want to know what we could do to make the membership experience better, for you and for future members.

Your information will be used for the sole purpose of improving your membership benefits. None of your information will be made available to anyone outside of The Museum.

For more information, please view the Museum's full privacy policy: http://bit.ly/ZgtzK8

Thank you for being a member!

Question Title

* 1. Please indicate your age range:

Question Title

* 2. If applicable, please indicate the number of children living with you:

Question Title

* 3. Please select the following benefits based on what is the most valuable to you, on a scale of zero to seven, with 0 being the lowest value and 7 being the highest:

	0	1	2	3	4	5	6	7
Unlimited free admission	Unlimited free admission 0	Unlimited free admission 1	Unlimited free admission 2	Unlimited free admission 3	Unlimited free admission 4	Unlimited free admission 5	Unlimited free admission 6	Unlimited free admission 7
10% Discount at the Museum Store	10% Discount at the Museum Store 0	10% Discount at the Museum Store 1	10% Discount at the Museum Store 2	10% Discount at the Museum Store 3	10% Discount at the Museum Store 4	10% Discount at the Museum Store 5	10% Discount at the Museum Store 6	10% Discount at the Museum Store 7
10% Discount at the Sculpture Court Café	10% Discount at the Sculpture Court Café 0	10% Discount at the Sculpture Court Café 1	10% Discount at the Sculpture Court Café 2	10% Discount at the Sculpture Court Café 3	10% Discount at the Sculpture Court Café 4	10% Discount at the Sculpture Court Café 5	10% Discount at the Sculpture Court Café 6	10% Discount at the Sculpture Court Café 7
Free Admission to the Art of Reading Book Club	Free Admission to the Art of Reading Book Club 0	Free Admission to the Art of Reading Book Club 1	Free Admission to the Art of Reading Book Club 2	Free Admission to the Art of Reading Book Club 3	Free Admission to the Art of Reading Book Club 4	Free Admission to the Art of Reading Book Club 5	Free Admission to the Art of Reading Book Club 6	Free Admission to the Art of Reading Book Club 7
One-year subscription to the Membership Magazine	One-year subscription to the Membership Magazine 0	One-year subscription to the Membership Magazine 1	One-year subscription to the Membership Magazine 2	One-year subscription to the Membership Magazine 3	One-year subscription to the Membership Magazine 4	One-year subscription to the Membership Magazine 5	One-year subscription to the Membership Magazine 6	One-year subscription to the Membership Magazine 7
Members-only exhibition previews	Members-only exhibition previews 0	Members-only exhibition previews 1	Members-only exhibition previews 2	Members-only exhibition previews 3	Members-only exhibition previews 4	Members-only exhibition previews 5	Members-only exhibition previews 6	Members-only exhibition previews 7
Use of the Museum's Research Library	Use of the Museum's Research Library 0	Use of the Museum's Research Library 1	Use of the Museum's Research Library 2	Use of the Museum's Research Library 3	Use of the Museum's Research Library 4	Use of the Museum's Research Library 5	Use of the Museum's Research Library 6	Use of the Museum's Research Library 7
Discounts on lectures and symposia	Discounts on lectures and symposia 0	Discounts on lectures and symposia 1	Discounts on lectures and symposia 2	Discounts on lectures and symposia 3	Discounts on lectures and symposia 4	Discounts on lectures and symposia 5	Discounts on lectures and symposia 6	Discounts on lectures and symposia 7
Discounts on films and concerts	Discounts on films and concerts 0	Discounts on films and concerts 1	Discounts on films and concerts 2	Discounts on films and concerts 3	Discounts on films and concerts 4	Discounts on films and concerts 5	Discounts on films and concerts 6	Discounts on films and concerts 7
Free admission to Culture & Cocktails	Free admission to Culture & Cocktails 0	Free admission to Culture & Cocktails 1	Free admission to Culture & Cocktails 2	Free admission to Culture & Cocktails 3	Free admission to Culture & Cocktails 4	Free admission to Culture & Cocktails 5	Free admission to Culture & Cocktails 6	Free admission to Culture & Cocktails 7
Free admission to Art Alive	Free admission to Art Alive 0	Free admission to Art Alive 1	Free admission to Art Alive 2	Free admission to Art Alive 3	Free admission to Art Alive 4	Free admission to Art Alive 5	Free admission to Art Alive 6	Free admission to Art Alive 7
Opportunity to join Support Councils	Opportunity to join Support Councils 0	Opportunity to join Support Councils 1	Opportunity to join Support Councils 2	Opportunity to join Support Councils 3	Opportunity to join Support Councils 4	Opportunity to join Support Councils 5	Opportunity to join Support Councils 6	Opportunity to join Support Councils 7
Guest passes	Guest passes 0	Guest passes 1	Guest passes 2	Guest passes 3	Guest passes 4	Guest passes 5	Guest passes 6	Guest passes 7
Friend’s Lectures and Receptions	Friend’s Lectures and Receptions 0	Friend’s Lectures and Receptions 1	Friend’s Lectures and Receptions 2	Friend’s Lectures and Receptions 3	Friend’s Lectures and Receptions 4	Friend’s Lectures and Receptions 5	Friend’s Lectures and Receptions 6	Friend’s Lectures and Receptions 7
Reciprocal Memberships	Reciprocal Memberships 0	Reciprocal Memberships 1	Reciprocal Memberships 2	Reciprocal Memberships 3	Reciprocal Memberships 4	Reciprocal Memberships 5	Reciprocal Memberships 6	Reciprocal Memberships 7
Docent tours	Docent tours 0	Docent tours 1	Docent tours 2	Docent tours 3	Docent tours 4	Docent tours 5	Docent tours 6	Docent tours 7
Invitations to exhibition opening events	Invitations to exhibition opening events 0	Invitations to exhibition opening events 1	Invitations to exhibition opening events 2	Invitations to exhibition opening events 3	Invitations to exhibition opening events 4	Invitations to exhibition opening events 5	Invitations to exhibition opening events 6	Invitations to exhibition opening events 7

Other (please specify)

Question Title

* 4. If you could only choose four benefits for your membership (for one person), which would you choose? Select four options with 1 being the most important and 4 being the least.

Question Title

* 5. What would you estimate to be a fair price for ALL four benefits you chose above?

$35

$50

$75

$85

$100

More than $100

Question Title

* 6. How interested would you be in a membership that lets you choose a “group” of benefits based on what benefits you would be more apt to use or enjoy?

Not at all. I like the current benefits of my membership.

It depends on the price.

It depends on whether or not the benefits are really the ones I use.

Yes! I would be interested.

Yes! I would also be interested and also interested in other benefits as well.

Other (please specify)

Question Title

* 7. How does the cost of annual membership compare with the value you derive from it?

A great value for the money

More value than what I expect for the money

Some value for the money

Little or not enough value for the money

I enjoy making a philanthropic contribution to the museum, the benefit value is not as important

Other (please specify)

Question Title

* 8. How likely are you to suggest a Museum membership to someone?

Very Likely

Likely

Only if they ask me

Not likely

Never

Question Title

* 9. We sometimes offer incentives or include gifts with your membership cards when you renew or upgrade. What incentives/gifts do you enjoy receiving when you renew your membership or upgrading your membership? Check all that apply.

1 - 2 free months of membership when renewing early

Address labels

Bookmarks

Postcards

Coupons to restaurants

None

Other (please specify)

Question Title

* 10. Would you rather receive a new membership card each year when you renew like you do now, or a plastic card that is automatically updated in our system and you receive a tax receipt instead of a new card each year?

I want to continue to receive a paper membership card each year with my renewal.

I would prefer a permanent card and just a tax letter sent each year.

I don’t have a preference.

Question Title

* 11. I would like to help the Museum and the earth by opting in to receive my Membership magazine only by email.

Yes

If yes, please add your email address below

	1	2	3	4
Reciprocal membership to museums outside of San Diego	Reciprocal membership to museums outside of San Diego 1	Reciprocal membership to museums outside of San Diego 2	Reciprocal membership to museums outside of San Diego 3	Reciprocal membership to museums outside of San Diego 4
Museum Magazine (three times a year)	Museum Magazine (three times a year) 1	Museum Magazine (three times a year) 2	Museum Magazine (three times a year) 3	Museum Magazine (three times a year) 4
Free admission to Culture & Cocktails	Free admission to Culture & Cocktails 1	Free admission to Culture & Cocktails 2	Free admission to Culture & Cocktails 3	Free admission to Culture & Cocktails 4
Two total guest passes	Two total guest passes 1	Two total guest passes 2	Two total guest passes 3	Two total guest passes 4
Invitation to one exhibition Opening Celebration (3-4 times per year)	Invitation to one exhibition Opening Celebration (3-4 times per year) 1	Invitation to one exhibition Opening Celebration (3-4 times per year) 2	Invitation to one exhibition Opening Celebration (3-4 times per year) 3	Invitation to one exhibition Opening Celebration (3-4 times per year) 4
Invitation to Friend’s Lectures & Receptions (3-4 times per year)	Invitation to Friend’s Lectures & Receptions (3-4 times per year) 1	Invitation to Friend’s Lectures & Receptions (3-4 times per year) 2	Invitation to Friend’s Lectures & Receptions (3-4 times per year) 3	Invitation to Friend’s Lectures & Receptions (3-4 times per year) 4
One private docent tour	One private docent tour 1	One private docent tour 2	One private docent tour 3	One private docent tour 4
Four total guest passes	Four total guest passes 1	Four total guest passes 2	Four total guest passes 3	Four total guest passes 4
Invitations to behind-the-scenes events with docents	Invitations to behind-the-scenes events with docents 1	Invitations to behind-the-scenes events with docents 2	Invitations to behind-the-scenes events with docents 3	Invitations to behind-the-scenes events with docents 4
Discounted registration for Second Saturday Workshops	Discounted registration for Second Saturday Workshops 1	Discounted registration for Second Saturday Workshops 2	Discounted registration for Second Saturday Workshops 3	Discounted registration for Second Saturday Workshops 4
Free admission to four Drawing in the Galleries workshops	Free admission to four Drawing in the Galleries workshops 1	Free admission to four Drawing in the Galleries workshops 2	Free admission to four Drawing in the Galleries workshops 3	Free admission to four Drawing in the Galleries workshops 4
Discounted price and preferred registration for Bus Tours	Discounted price and preferred registration for Bus Tours 1	Discounted price and preferred registration for Bus Tours 2	Discounted price and preferred registration for Bus Tours 3	Discounted price and preferred registration for Bus Tours 4
Two-pack of tickets to a Museum symposium	Two-pack of tickets to a Museum symposium 1	Two-pack of tickets to a Museum symposium 2	Two-pack of tickets to a Museum symposium 3	Two-pack of tickets to a Museum symposium 4
Discounted price and preferred registration for summer camps	Discounted price and preferred registration for summer camps 1	Discounted price and preferred registration for summer camps 2	Discounted price and preferred registration for summer camps 3	Discounted price and preferred registration for summer camps 4
Six total guest passes	Six total guest passes 1	Six total guest passes 2	Six total guest passes 3	Six total guest passes 4
Docent tour for parents during Teen Art Café	Docent tour for parents during Teen Art Café 1	Docent tour for parents during Teen Art Café 2	Docent tour for parents during Teen Art Café 3	Docent tour for parents during Teen Art Café 4
Four-pack of tickets to any First Friday Films	Four-pack of tickets to any First Friday Films 1	Four-pack of tickets to any First Friday Films 2	Four-pack of tickets to any First Friday Films 3	Four-pack of tickets to any First Friday Films 4

Question Title

* 1. Please indicate your age range:

Question Title

* 2. If applicable, please indicate the number of children living with you:

Question Title

* 3. Please select the following benefits based on what is the most valuable to you, on a scale of zero to seven, with 0 being the lowest value and 7 being the highest:

Question Title

* 4. If you could only choose four benefits for your membership (for one person), which would you choose? Select four options with 1 being the most important and 4 being the least.

Question Title

* 5. What would you estimate to be a fair price for ALL four benefits you chose above?

Question Title

* 6. How interested would you be in a membership that lets you choose a “group” of benefits based on what benefits you would be more apt to use or enjoy?

Question Title

* 7. How does the cost of annual membership compare with the value you derive from it?

Question Title

* 8. How likely are you to suggest a Museum membership to someone?

Question Title

* 9. We sometimes offer incentives or include gifts with your membership cards when you renew or upgrade. What incentives/gifts do you enjoy receiving when you renew your membership or upgrading your membership? Check all that apply.

Question Title

* 10. Would you rather receive a new membership card each year when you renew like you do now, or a plastic card that is automatically updated in our system and you receive a tax receipt instead of a new card each year?

Question Title

* 11. I would like to help the Museum and the earth by opting in to receive my Membership magazine only by email.

Question Title

* 12. Please add any additional suggestions and comments here: