OutdoorsMagic consumer survey Question Title * 1. What gender are you? Male Female Question Title * 2. What age group do you belong to? Under 18 18-30 31-45 46-60 Over 60 Question Title * 3. What salary brakcet are you in per annum? £0- £10,000 £11,000- £15,000 £16,000- £21,000 £22,000- £30,000 £31,000- £40,000 £40,000 + Question Title * 4. Which of the following best describes your occupation? Senior Managerial Senior Professional Executive Clerical Self- Employed Manual Labour Armed Forces Civil Servant Unemployed Retired Full- time education Question Title * 5. How many cars do you own? None 1 2 More than 2 Question Title * 6. What are your top three outdoor activities? Mountain Biking Walking Hiking Camping Scrambling Mountaineering Climbing Cycling Trail Running Fishing Nature Watching Canoeing/Kayaking Other (please specify) Question Title * 7. How often do you pursue your outdoor hobbies? Few times a year Once a month 2/3 times a month Every weekend More than twice a week Everyday Question Title * 8. How long have you been an outdoor enthusiast? I don't take it that seriously This is my first year Approximately 5 years 10 years + For as long as I remember Question Title * 9. Which outdoor clothing brands would you buy if money were no object? Choose up to three brands. Adidas Arc'Teryx Berghaus Columbia Craghoppers Haglofs Jack Wolfskin Mammut marmot Montane Mountain Equipment Paramo Patagonia Rab Regatta Sprayway Salomon The NorthFace Other (please specify) Question Title * 10. Which outdoor clothing brands do you currently use most? Choose up to three brands. Adidas Arc'Teryx Berghaus Columbia Craghoppers Haglofs Jack Wolfskin Mammut marmot Montane Mountain Equipment Paramo Patagonia Rab Regatta Sprayway Salomon The NorthFace Other (please specify) Question Title * 11. Which footwear brands would you buy if money were no object? Choose up to three. Adidas Inov-8 Altberg Anatom Berghaus Haglofs Hi-Tec Jack Wolfskin KEEN La Sportiva Lowa Meindl Merrell Salomon Scarpa Teva The NorthFace Zamberlan Other (please specify) Question Title * 12. What footwear brands are you currently wearing? Choose up to three brands. Adidas Inov-8 Altberg Anatom Berghaus Haglofs Hi-Tec Jack Wolfskin KEEN La Sportiva Lowa Meindl Merrell Salomon Scarpa Teva The NorthFace Zamberlan Other (please specify) Question Title * 13. Which pack brands would you choose if money were no object? Choose up to three. Adidas Berghaus Deuter Gregorys Jack Wolfskin Karrimor KEEN Lowe Alpine MacPac Montane Osprey The NorthFace Other (please specify) Question Title * 14. What pack brand are you currently using? Choose up to three. Adidas Berghaus Deuter Gregorys Jack Wolfskin Karrimor KEEN Lowe Alpine MacPac Montane Osprey The NorthFace Other (please specify) Question Title * 15. Which tent brands would you choose if money were no object? Choose up to three. Coleman Force 10 Hilleberg Jack Wolfskin Wild Country Lichfield MacPac Rab Terra Nova The Northface Vango VauDe Other (please specify) Question Title * 16. Which tent brand are you currently using? Coleman Force 10 Hilleberg Jack Wolfskin Wild Country Lichfield MacPac Rab Terra Nova The Northface Vango VauDe Question Title * 17. How often do you buy new kit? At least once a week 2/3 times a month Monthly A few times a year Once a year Every 2/3 years So long ago I've forgotten Question Title * 18. Approximately, how much money do you spend on kit per year? Under £50 £50-£200 £200- £500 £500- £1000 Over £1,000 No idea Question Title * 19. When you are buying a new outdoor product where are you most likely to research it? Search a website like OutdoorsMagic for articles and user reviews Chat to mates Visit a large outdoor retailer chain and speak to staff Visit a specialist retailer and speak to staff Search in google Outdoor magazines Don't do any Other (please specify) Question Title * 20. Five years ago, when you were buying a new outdoor product, where were you most likely to research it? Search a website like OutdoorsMagic for articles and user reviews Chat to mates Visit a large outdoor retailer chain and speak to staff Visit a specialist retailer and speak to staff Search in google Outdoor magazines Didn't do any Other (please specify) Question Title * 21. Which of the following comes closest to describing the way you use the internet for making purchases? I research the products that are available online, but tend to make my purchases in store I research the products are are available in store, but tend to make my purhcases online I both research and purchase products online I both research and purchase products in store Question Title * 22. Where are you most likely to buy your outdoor kit from? From a large outdoor chain in a store From a large outdoor chain online A specialist, smaller outdoor retailer Ebay An outdoor specialist online retailler Direct from the manufacturer Other (please specify) Question Title * 23. How often do you buy outdoor related magazines? Never Rarely Few times a year I subscribe to 1 magazine only I subscribe to more than 1 magazine Question Title * 24. How much time do you spend reading outdoor magazines p/month? Less than 30 minutes 1-2 hours 3-4 hours 5-10 hours 11-16 hours 17 hours or more Question Title * 25. Five years ago, how much time did you spend reading outdoor magazines p/month? Less than 30 minutes 1-2 hours 3-4 hours 5-10 hours 11-16 hours 17 hours or more Question Title * 26. How much time do you spend on outdoor related websites p/month like OutdoorsMagic? Less than 30 minutes 1-2 hours 3-4 hours 5-10 hours 11-16 hours 17 hours or more Question Title * 27. Five years ago how much time did you spend reading outdoor related websites p/month like OutdoorsMagic? Less than 30 minutes 1-2 hours 3-4 hours 5-10 hours 11-16 hours 17 hours or more Question Title * 28. What other outdoor related websites do you currently use? Livefortheoutdoors.com tgomagazine.co.uk ukclimbing.com ukhillwalking.com walkmag.co.uk Only OutdoorsMagic.com Other (please specify) Question Title * 29. How many outdoor-related holidays do you go on per year in the UK and abroad? None 1 2 3-4 More than 5 Question Title * 30. If yes, then where do you go? UK Europe America Canada Africa Asia Rest of the world Question Title * 31. What do you like most about OutdoorsMagic? Its fun and up-to-date content Its review section for its informative knowledge and gear tests Its forum so I can socialise and speak to other people with the same hobbies and interests Commenting and adding my opinion and thoughts to every article Its videos and blogs Its routes and gallery sections Other (please specify) Question Title * 32. What would you like to see more on OutdoorsMagic? Video content Gear reviews and tests Competitions Product News Outdoors News Buying Advice Other (please specify) Question Title * 33. How did you find out about OutdoorsMagic? Google- outdoor news related Google- kit related Mates/Word of Mouth Print/Magazine recommendations Stumbled upon randomly No idea Other (please specify) Question Title * 34. Please use this space to write about any other comments that you have. Whether you want to expand on any of the above questions, or give us any general feedback, please do or forever hold your peace :) Question Title * 35. Remember to insert your email address to be in with a chance of winning a VANGO sleeping bag and rucksack worth £150 Done