Internal communication measurement principles Survey

Please take a few moments to give us your views on the principles that were developed at our internal communication measurement summit in June 2012. The speakers are gathering in October to work through the principles including your comments to finalise them before formally launching them at the CIPR Inside conference on 7th November 2012.

	Not important at all	Quite important	Important	Extremely important
Set measurable internal communication objectives	Set measurable internal communication objectives Not important at all	Set measurable internal communication objectives Quite important	Set measurable internal communication objectives Important	Set measurable internal communication objectives Extremely important
Make research and measurement part of everyday internal communication activity	Make research and measurement part of everyday internal communication activity Not important at all	Make research and measurement part of everyday internal communication activity Quite important	Make research and measurement part of everyday internal communication activity Important	Make research and measurement part of everyday internal communication activity Extremely important
Outputs are not enough, outcomes and behaviour change should also be measured	Outputs are not enough, outcomes and behaviour change should also be measured Not important at all	Outputs are not enough, outcomes and behaviour change should also be measured Quite important	Outputs are not enough, outcomes and behaviour change should also be measured Important	Outputs are not enough, outcomes and behaviour change should also be measured Extremely important
Build action planning into any measurement process from the start	Build action planning into any measurement process from the start Not important at all	Build action planning into any measurement process from the start Quite important	Build action planning into any measurement process from the start Important	Build action planning into any measurement process from the start Extremely important
Collaborate with departments across the organisation to determine what needs to be measured	Collaborate with departments across the organisation to determine what needs to be measured Not important at all	Collaborate with departments across the organisation to determine what needs to be measured Quite important	Collaborate with departments across the organisation to determine what needs to be measured Important	Collaborate with departments across the organisation to determine what needs to be measured Extremely important
Link measurement to employee engagement	Link measurement to employee engagement Not important at all	Link measurement to employee engagement Quite important	Link measurement to employee engagement Important	Link measurement to employee engagement Extremely important
Link measurement to corporate performance	Link measurement to corporate performance Not important at all	Link measurement to corporate performance Quite important	Link measurement to corporate performance Important	Link measurement to corporate performance Extremely important
Establish real-time, regular reporting	Establish real-time, regular reporting Not important at all	Establish real-time, regular reporting Quite important	Establish real-time, regular reporting Important	Establish real-time, regular reporting Extremely important
Use sentiment analysis to find out what is trending internally	Use sentiment analysis to find out what is trending internally Not important at all	Use sentiment analysis to find out what is trending internally Quite important	Use sentiment analysis to find out what is trending internally Important	Use sentiment analysis to find out what is trending internally Extremely important
Go beyond basic data to find insights from deep analysis	Go beyond basic data to find insights from deep analysis Not important at all	Go beyond basic data to find insights from deep analysis Quite important	Go beyond basic data to find insights from deep analysis Important	Go beyond basic data to find insights from deep analysis Extremely important

Not important at all

Quite important

Important

Extremely important

Set measurable internal communication objectives

Set measurable internal communication objectives Not important at all

Set measurable internal communication objectives Quite important

Set measurable internal communication objectives Important

Set measurable internal communication objectives Extremely important

Make research and measurement part of everyday internal communication activity

Make research and measurement part of everyday internal communication activity Not important at all

Make research and measurement part of everyday internal communication activity Quite important

Make research and measurement part of everyday internal communication activity Important

Make research and measurement part of everyday internal communication activity Extremely important

Outputs are not enough, outcomes and behaviour change should also be measured

Outputs are not enough, outcomes and behaviour change should also be measured Not important at all

Outputs are not enough, outcomes and behaviour change should also be measured Quite important

Outputs are not enough, outcomes and behaviour change should also be measured Important

Outputs are not enough, outcomes and behaviour change should also be measured Extremely important

Build action planning into any measurement process from the start

Build action planning into any measurement process from the start Not important at all

Build action planning into any measurement process from the start Quite important

Build action planning into any measurement process from the start Important

Build action planning into any measurement process from the start Extremely important

Collaborate with departments across the organisation to determine what needs to be measured

Collaborate with departments across the organisation to determine what needs to be measured Not important at all

Collaborate with departments across the organisation to determine what needs to be measured Quite important

Collaborate with departments across the organisation to determine what needs to be measured Important

Collaborate with departments across the organisation to determine what needs to be measured Extremely important

Link measurement to employee engagement

Link measurement to employee engagement Not important at all

Link measurement to employee engagement Quite important

Link measurement to employee engagement Important

Link measurement to employee engagement Extremely important

Link measurement to corporate performance

Link measurement to corporate performance Not important at all

Link measurement to corporate performance Quite important

Link measurement to corporate performance Important

Link measurement to corporate performance Extremely important

Establish real-time, regular reporting

Establish real-time, regular reporting Not important at all

Establish real-time, regular reporting Quite important

Establish real-time, regular reporting Important

Establish real-time, regular reporting Extremely important

Use sentiment analysis to find out what is trending internally

Use sentiment analysis to find out what is trending internally Not important at all

Use sentiment analysis to find out what is trending internally Quite important

Use sentiment analysis to find out what is trending internally Important

Use sentiment analysis to find out what is trending internally Extremely important

Go beyond basic data to find insights from deep analysis

Go beyond basic data to find insights from deep analysis Not important at all

Go beyond basic data to find insights from deep analysis Quite important

Go beyond basic data to find insights from deep analysis Important

Go beyond basic data to find insights from deep analysis Extremely important

Internal communication measurement principles

Internal Communication principles

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* 1. Please say how important you think each of the following principles are.

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* 2. Are there any principles that you would add?

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* 3. Do you think that your views on the importance of the principles are mirrored by your organisation?

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* 4. Are there any other comments that you would like to make about the principles?