2012 Tierra Grande Readership Survey

Thank you for taking a few minutes to give us feedback about Tierra Grande magazine. At the end of the survey, you will have the opportunity to enter our drawing to win one of two Amazon.com gift certificates.

Question Title

* 1. At this moment, where is your January 2012 issue of Tierra Grande?

On my desk

Filed away

In my "to-be-read" stack

In my office, but I don't know where

In the office reception area

At home

Loaned or given away

Lost

City dump

I have no idea

Never received it

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* 2. How would you rate the overall value of Tierra Grande?

Poor

Fair

Good

Very good

Excellent

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* 3. How many articles do you typically read thoroughly in an issue of Tierra Grande?

All

Six or more

3 to 5

1 or 2

None

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* 4. How many articles per issue do you "just skim?"

None

Some

Most

All

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* 5. Rate the following elements of the magazine.

	Poor	Fair	Good	Very Good	Excellent
Timeliness	Timeliness Poor	Timeliness Fair	Timeliness Good	Timeliness Very Good	Timeliness Excellent
Subject Matter	Subject Matter Poor	Subject Matter Fair	Subject Matter Good	Subject Matter Very Good	Subject Matter Excellent
Level of Detail	Level of Detail Poor	Level of Detail Fair	Level of Detail Good	Level of Detail Very Good	Level of Detail Excellent
Accuracy	Accuracy Poor	Accuracy Fair	Accuracy Good	Accuracy Very Good	Accuracy Excellent
Readability	Readability Poor	Readability Fair	Readability Good	Readability Very Good	Readability Excellent
Photos/Artwork	Photos/Artwork Poor	Photos/Artwork Fair	Photos/Artwork Good	Photos/Artwork Very Good	Photos/Artwork Excellent
Writing Clarity	Writing Clarity Poor	Writing Clarity Fair	Writing Clarity Good	Writing Clarity Very Good	Writing Clarity Excellent
Appearance	Appearance Poor	Appearance Fair	Appearance Good	Appearance Very Good	Appearance Excellent
Balance of content	Balance of content Poor	Balance of content Fair	Balance of content Good	Balance of content Very Good	Balance of content Excellent
Objectivity	Objectivity Poor	Objectivity Fair	Objectivity Good	Objectivity Very Good	Objectivity Excellent
Source of sales, marketing ideas	Source of sales, marketing ideas Poor	Source of sales, marketing ideas Fair	Source of sales, marketing ideas Good	Source of sales, marketing ideas Very Good	Source of sales, marketing ideas Excellent
A resource, reference	A resource, reference Poor	A resource, reference Fair	A resource, reference Good	A resource, reference Very Good	A resource, reference Excellent
Market analysis tool	Market analysis tool Poor	Market analysis tool Fair	Market analysis tool Good	Market analysis tool Very Good	Market analysis tool Excellent
Business asset	Business asset Poor	Business asset Fair	Business asset Good	Business asset Very Good	Business asset Excellent

Question Title

* 6. Rate this statement: Tierra Grande articles contribute to my knowledge and understanding of real estate.

Strongly agree

Agree

Neutral

Disagree

Strongly disagree

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* 7. True or false. I share information from the magazine with clients.

True

False

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* 8. Which topics would you to like to read more about? Check all that apply.

Commercial properties

Residential properties

Industrial properties

Property management

Rural properties

Development

Business ethics

Homebuyer decision-making

How-to articles

Market analysis

General real estate topics

Real estate brokerage

Demographics

Economics

Real estate trends

Legal issues

Case studies

Government issues affecting real estate

Finance/investment

Taxation

Appraisal

Estate planning

Other (please specify)

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* 9. With how many other people do you share your Tierra Grande?

None

One

Two

Three or more

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* 10. How long do you typically keep the magazine before discarding it?

Less than one day

One day

A week

A month

Several months

A year or longer

I never discard it

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* 11. Would you prefer to have an interactive digital magazine in lieu of the printed one?

Yes

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* 12. Would you read a digital Tierra Grande if that was the only option?

Yes

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* 13. Which of the following best describes you?

Licensed Texas real estate broker

Licensed Texas real estate salesperson

Inactive Texas real estate licensee

Out-of-state licensee

I do not have a real estate license

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* 14. Check your areas of real estate specialization.

Residential

Investment

Rural land

Commercial

Relocation

Retirement properties

Lending

Property management

Appraisal

Development/building

Education

Other (please specify)

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* 15. How long have you been in real estate?

Less than one year

One to five years

Six to ten years

11 to 25 years

More than 25 years

Inactive

Not in real estate

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* 16. What is your gender?

Male

Female

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* 17. What was your age on your last birthday?

Younger than 25

26-40

41-55

56-70

71 or older

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* 18. Use the following space to give us feedback about Tierra Grande magazine or anything else related to the Real Estate Center at Texas A&M University.

Question Title

* 19. Thank you for setting aside time to help us improve Tierra Grande magazine. In appreciation, we are giving away two $50 Amazon.com gift certificates to randomly selected participants in this survey. To enter, please provide us with your contact information.

Name

Telephone number (with area code)

E-mail address