Taco Bell Digital Menu Board Survey

 
1. What is your name? (optional)
2. Which of the following categories best includes your age?
3. What is your gender?
4. What is your Nationality?
5. What is your Marital status?
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6. Before today, have you heard of Taco Bell brand?
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7. How many times in the past 3 months have you been to a Taco Bell restaurant?
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8. Did you realize that the menu board you ordered from today is a digital menu board?
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9. How much do you like or dislike the new digital menu board systems?
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10. Ease of usage of the digital menu boards:
Very EasySomewhat EasyNeither Easy nor DifficultSomewhat DifficultVery Difficult
Ordering from the Digital Menu Boards
Identifying new items you might want to try
Finding a specific combo meal
Finding a specific drink
Finding the new featured / promoted products
Finding different categories of products like tacos, burritos or combo meals for example
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11. How strongly do you agree or disagree with each of the following statements about the new Digital Menu Boards?
Agree StronglyAgree SomewhatNeither Agree nor DisagreeDisagree SomewhatDisagree Strongly
Is well organized
Makes you feel hungry
Is easy to read
The pictures provide more information about the food
Is more youthful than other fast food menu boards
Is easier to use than other fast food menu boards
Is user friendly
Has a good selection of items
Has items that are better for you than other fast food restaurants
Has new products you would like to try
Has a high quality look
Is confusing
Includes low-priced items
Has lower priced items compared to other fast food restaurants
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12. How strongly do you agree or disagree with each of the following statements - Digital menus Vs Printed menus?
Agree StronglyAgree SomewhatNeither Agree nor DisagreeDisagree SomewhatDisagree Strongly
Digital menu boards look better in quality than normal static/printed menu boards
Digital menu boards are easier to read than static/printed menu boards
Digital menu boards give the impression of a brand with a young attitude
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13. What is your overall impression of Taco Bell restaurants in general?
14. Any Comments on the new digital concept: (optional)
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