State of the Media Survey - 2014

100% of survey complete.

Question Title

* 1. What is your role in the media trading process?

Marketer within Agency

Marketer within Company Using Media/Ad Agency

Direct Marketer/Small Business

Media Agency Management

Ad/Media Agency Planner/Strategist

Media Agency Buyer

Media Owner Management - Large Multi-National Publisher

Media Owner/Management - Independent Publisher

Advertising Sales Specialist/Manager

Product or Service involved in Advertising & Media

Industry Organisation

Other

Question Title

* 2. From this list please select your key industry issue(s). Select up to 4 issues.

Audience Measurement - methodologies & standardisation of individual & multi media channel planning

Tracking ROI & Attribution Across Media channels - proving effectiveness of media campaign activity

Recruitment & Retention - finding, training & retaining quality, relevant people

Keeping Up to Date - with constantly evolving market trends, initiatives & opportunities

Business Costs - of continually evolving marketing technology & media research

Managing an increasingly diverse & siloed agency roster

Fragmenting Market & Increased Competition - from other media & channels ie social, owned & earned media

Procurement & Agency Margins - finding an effective & sustainable business model

Disconnect & Miscommunication - between client, agency & media

Increased focus on media ROI rather than brand benefits

Issues surrounding data ownership & privacy

Limited Scope - for outside the square & new opportunities

Question Title

* 3. Please highlight your Number 1 issue - and why you've selected it?:

Question Title

* 4. What other issue(s) would you like to highlight?

Question Title

* 5. From this list please select your key industry solution(s). Select up to 4 solutions.

Multi Channel Automated Buying Platform - to streamline & simplify media trading process

Multi Channel Planning & Campaign Measurement Platform - highlighting campaign results & channel/media attribution

Ongoing training, talent pool development & accreditation for required evolving skillsets

Industry-wide Structural Change - surrounding payment & agency renumeration models

Transparency surrounding agency revenue streams & publisher/media rebates

Consolidation of various media & advertising functions ie media and creative agencies merging

Developing In-House Capabilities - bringing media & advertising decisions in-house

Amalgamation & alliances across key areas such as research & data collection

Industry driven regulation surrounding data ownership & consumer privacy

Incentives for innovation & first to market opportunities

Question Title

* 6. Please highlight your Number 1 solution - and why you've selected it?

Question Title

* 7. What other solution(s) would you like to highlight?

Question Title

* 8. Did you participate in this State of the Media survey last year?

Yes

Question Title

* 9. Do you think any industry challenges have been addressed in the last 12 months - and what are your expectations for the next 12 months?

Question Title

* 10. What further views on the media, advertising & marketing industry would you like to share?

Question Title

* 11. In a typical week, how many hours do you work & do you think this is reasonable?

Question Title

* 12. Please add your email address for a copy of results

Question Title

* 13. Would you like to Subscribe to TrinityP3 & MediaScope newsletters?

Yes

Thank you for your involvement in this media industry survey. We look forward to sharing survey findings with you - from the TrinityP3 team and MediaScope.