2010 Fall Hilltopics Survey

1. Bradley Hilltopics Fall 2010

Dear Friends of Bradley Hilltopics magazine,

We appreciate the time you set aside to read your Bradley Hilltopics. Our hope is that each issue brings you closer to your alma mater and reminds you of your own Bradley Experience.

This fall, about 1,500 of you will be randomly selected and mailed a 10-minute readership survey. Thank you for giving us your opinion and returning it promptly. We are listening to you in an effort to continually improve Bradley Hilltopics for our more than 60,000 readers.

One critical question, for example, concerns whether you would like to continue receiving a printed magazine or would prefer only the electronic edition.

Thank you for your loyal support of our University and Bradley Hilltopics.

Karen Crowley Metzinger, MA '97
Director of Alumni Publications

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* 1. What did you think of the cover of the Fall 2010 issue? Please check all that apply.

It enticed me to open the magazine.

It was appealing.

It was unappealing.

I was indifferent to it.

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* 2. Did you read the President's Prelude?

I read all of it.

I read part of it.

I skimmed it.

I did not read it.

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* 3. Did you read ViewPoint (letters to the editor)?

I read all of it.

I read part of it.

I skimmed it.

I did not read it.

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* 4. Did you read NoteBook (Bradley news)?

I read all of it.

I read part of it.

I skimmed it.

I did not read it.

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* 5. Did you read the "New Provost" feature?

I read all of it.

I read part of it.

I skimmed it.

I did not read it.

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* 6. What did you think about the "New Provost" feature?

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* 7. Did you read the "Going Green" feature about Shrek the Musical?

I read all of it.

I read part of it.

I skimmed it.

I did not read it.

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* 8. What did you think of the "Going Green" feature about Shrek the Musical?

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* 9. What did you think of the "Rise of the Arena" feature?

Interesting

Uninteresting

I was indifferent to it.

I did not read it.

Comments

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* 10. What did you think of the "Vienna to Mississippi" feature?

Interesting

Uninteresting

I was indifferent to it.

I did not read it.

Comments

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* 11. Did you read SportScene (BU sports news and updates)?

I read all of it.

I read part of it.

I skimmed it.

I did not read it.

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* 12. Did you read ClassNotes (updates on alumni)?

I read all of it.

I read my class year and/or others around it.

I skimmed it.

I did not read it.

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* 13. Did you read InMemory (obituaries of alumni, faculty, and staff)?

I read all of it.

I read my class year and/or others around it.

I skimmed it.

I did not read it.

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* 14. Did you read AlumniNews?

I read all of it.

I read my class year and/or others around it.

I skimmed it.

I did not read it.

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* 15. Did you read CampusView about BU students giving campus tours?

I read it.

I skimmed it.

I did not read it.

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* 16. What was your favorite article in the Fall 2010 issue?

"New provost 'at home' on campus"

"Going green: Shrek the Musical tours America"

"The rise of the arena"

"From Vienna to the mighty Mississippi"

"Wind project has real world twist"

"How to: Write a grant"

"Preston Jackson: Artist in residence"

"Sending postcards from home"

"Escape to America: Fleeing the Holocaust"

"Crisis communicator"

"Let's talk turkey"

"Campus tours: Backward walking, forward thinking"

"Peplows' $1.25 million gift benefits alumni center"

Other (please specify)

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* 17. Do you use the printed basketball schedule included inside the magazine?

Yes

Comments

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* 18. About how much time do you usually spend reading Bradley Hilltopics?

15 minutes or less

30 minutes

An hour

Two hours or more

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* 19. What do you do with your copy of Bradley Hilltopics when you're finished with it?

Throw it away

Recycle it

Save it

Save portions

Give it to a friend or family member

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* 20. What can be done to improve the magazine?

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* 21. I would like to read more about:

athletics

student research

historic features

campus improvements

current students/campus life

academic programs

faculty research

current faculty

alumni accomplishments

Other (please specify)

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* 22. Do you have any feature story ideas? If so, please list them here.

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* 23. When did you attend Bradley? (if applicable)

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* 24. Age (optional):

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* 25. Gender:

Male

Female

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* 1. What did you think of the cover of the Fall 2010 issue? Please check all that apply.

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* 2. Did you read the President's Prelude?

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* 3. Did you read ViewPoint (letters to the editor)?

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* 4. Did you read NoteBook (Bradley news)?

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* 5. Did you read the "New Provost" feature?

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* 6. What did you think about the "New Provost" feature?

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* 7. Did you read the "Going Green" feature about Shrek the Musical?

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* 8. What did you think of the "Going Green" feature about Shrek the Musical?

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* 9. What did you think of the "Rise of the Arena" feature?

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* 10. What did you think of the "Vienna to Mississippi" feature?

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* 11. Did you read SportScene (BU sports news and updates)?

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* 12. Did you read ClassNotes (updates on alumni)?

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* 13. Did you read InMemory (obituaries of alumni, faculty, and staff)?

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* 14. Did you read AlumniNews?

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* 15. Did you read CampusView about BU students giving campus tours?

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* 16. What was your favorite article in the Fall 2010 issue?

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* 17. Do you use the printed basketball schedule included inside the magazine?

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* 18. About how much time do you usually spend reading Bradley Hilltopics?

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* 19. What do you do with your copy of Bradley Hilltopics when you're finished with it?

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* 20. What can be done to improve the magazine?

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* 21. I would like to read more about:

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* 22. Do you have any feature story ideas? If so, please list them here.

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* 23. When did you attend Bradley? (if applicable)

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* 24. Age (optional):

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* 25. Gender:

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* 26. State or country of residence:

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* 27. Name (optional):

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* 28. E-mail (optional; this will be used to contact you about story ideas you suggested):

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* 29. Additional comments: