Windsurfing Sponsorship Survey

 
The study that you are participating in is being conducted by Joseph Nilsson of Southampton Solent University, into the theory of sports sponsorship. The intentions of this survey are to understand more clearly the consumers perception of the sports sponsorship process. Information collected from this study will not be used or sold for commercial purpose.

Thank you for participating in this study, please read the following (small print)....

Joseph Nilsson subscribes to the ethics conduct of research and to the protection at all times of the interests, comfort, and safety of participants. This form have been given to you for your own protection and full understanding of the procedures. Your participation will signify that you understand the procedures used in this project, possible risks, and benefits of this research project, that you have received an adequate opportunity to consider the information, and that you voluntarily agree to participate in the project.

By participating in this survey:

You understand the procedures to be used in this project and any possible personal risks to youself in taking part. You also understand that you may withdraw your participation in this research project at any time.

You also understand that you may register any complaint you might have about this project to the Faculty Ethics Advisor, Sport Leisure and Tourism School at Southampton Solent University, and that you will be offered the opportunity of providing feedback on the project .

"by participating I therefore agree to the terms of this study"
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1. What level of windsurfing ability would you class yourself as?
2. Rank in order (1 being the best) the 3 best windsurfing brands, in your opinion.
3. Briefly state a reason for your first place choice.
4. Rank in order (1 being the best) the 3 best professional windsurfers, in your opinion.
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5. On a scale of 1-5, state the degree to which the following characteristics contribute to a successful professional windsurfer, in your opinion.
1 very much so2345 not at all
A diverse range of skills
Social attractiveness & popularity
Experience
Competitive success
The best kit
Financial Support
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6. On a scale of 1-5 state the degree to which the following activities would interest you. (Score each item independently from the other items)
1 very much so2345 not at all
Testing 'team edition' kit
Observing sponsored windsurfers practicing
Observing sponsored windsurfers competing
Participating in a social event for windsurfers, with professional windsurfers
Participating in a free skills development session with sponsored windsurfers
Participating in organised windsurfing trips with sponsored windsurfers
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7. How do you hear about the activities of sponsored windsurfer?
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8. To what extent would having the opportunity to test ‘team edition’ kit, influence your intentions to purchase from that brand?
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9. On a scale of 1-5, state the degree to which the following activities negatively influence your opinion of a sponsored windsurfer and the brands they represent. (Score each item independently from the other items)
1 very much so2345 not at all
Elitism and/or unsporting behaviour
Poor performance
Drinking alcohol
Driving recklessly
Anti-social behaviour
Smoking
Taking drugs
Breaking / damaging kit
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10. To what extent do you agree or disagree with this statement: “the better your equipment the better your ability”
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11. To what extent do you agree or disagree with this statement: “the best windsurfers are sponsored by the best brands”
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12. To what extent do you agree or disagree with this statement: “brands sponsor windsurfing athletes to help develop talent and the sport”
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13. How identifiable is a sponsored windsurfer on the water.
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14. To what extent does seeing sponsored windsurfers perform well make you want to buy from the brands they represent.
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