Insurance Leads Survey

Do you buy Insurance Leads? And.. how's that working for you?

This survey is by Mark Seghers & ASK Insurance Consulting. Our sincere goal is to learn how agents use leads, and to improve the insurance leads industry overall.
Your survey answers are completely CONFIDENTIAL. Results will be shared ONLY in the aggregate.
Thank you!

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* 1. (OPTIONAL) If you would like to see the results of this survey, please provide your email address. Your email address will NOT be shared with outside parties.

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* 2. How long have you been selling insurance? (choose one)

This is my first year!

1-3 years

4-10 years

11-20 years

20+ years

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* 3. What insurance lines do you Sell, and for which lines do you Buy Leads? (check all boxes that apply)

	Sell	Buy Leads
Individual Health	Individual Health Sell	Individual Health Buy Leads
Group Health	Group Health Sell	Group Health Buy Leads
Senior Health	Senior Health Sell	Senior Health Buy Leads
Life Insurance	Life Insurance Sell	Life Insurance Buy Leads
Annuities/Securities	Annuities/Securities Sell	Annuities/Securities Buy Leads
Auto Insurance	Auto Insurance Sell	Auto Insurance Buy Leads
Homeowner Insurance	Homeowner Insurance Sell	Homeowner Insurance Buy Leads

Other (please specify)

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* 4. During this year, how did you acquire new prospects ? (check one button for each item)

	All/almost all of my prospects	Most of my prospects	Some of my prospects	None/rare number of prospects
I buy real time internet leads	I buy real time internet leads All/almost all of my prospects	I buy real time internet leads Most of my prospects	I buy real time internet leads Some of my prospects	I buy real time internet leads None/rare number of prospects
I buy aged internet leads	I buy aged internet leads All/almost all of my prospects	I buy aged internet leads Most of my prospects	I buy aged internet leads Some of my prospects	I buy aged internet leads None/rare number of prospects
I buy telemarketed leads	I buy telemarketed leads All/almost all of my prospects	I buy telemarketed leads Most of my prospects	I buy telemarketed leads Some of my prospects	I buy telemarketed leads None/rare number of prospects
I buy lists for mailings	I buy lists for mailings All/almost all of my prospects	I buy lists for mailings Most of my prospects	I buy lists for mailings Some of my prospects	I buy lists for mailings None/rare number of prospects
I send materials via US Postal Service	I send materials via US Postal Service All/almost all of my prospects	I send materials via US Postal Service Most of my prospects	I send materials via US Postal Service Some of my prospects	I send materials via US Postal Service None/rare number of prospects
I use email marketing	I use email marketing All/almost all of my prospects	I use email marketing Most of my prospects	I use email marketing Some of my prospects	I use email marketing None/rare number of prospects
I cold-call	I cold-call All/almost all of my prospects	I cold-call Most of my prospects	I cold-call Some of my prospects	I cold-call None/rare number of prospects
I visit the prospect personally as a first contact	I visit the prospect personally as a first contact All/almost all of my prospects	I visit the prospect personally as a first contact Most of my prospects	I visit the prospect personally as a first contact Some of my prospects	I visit the prospect personally as a first contact None/rare number of prospects
I receive referrals from my current customers	I receive referrals from my current customers All/almost all of my prospects	I receive referrals from my current customers Most of my prospects	I receive referrals from my current customers Some of my prospects	I receive referrals from my current customers None/rare number of prospects
I receive referrals from agents in other states	I receive referrals from agents in other states All/almost all of my prospects	I receive referrals from agents in other states Most of my prospects	I receive referrals from agents in other states Some of my prospects	I receive referrals from agents in other states None/rare number of prospects
I receive recommendations from agents or affiliates who sell other products	I receive recommendations from agents or affiliates who sell other products All/almost all of my prospects	I receive recommendations from agents or affiliates who sell other products Most of my prospects	I receive recommendations from agents or affiliates who sell other products Some of my prospects	I receive recommendations from agents or affiliates who sell other products None/rare number of prospects

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* 5. How often do you buy insurance leads? (choose one)

Many leads per day

A few leads per day

Whenever leads are available for my geography or filters

A few times a week

A few times a month

Once in a while

I do not buy insurance leads

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* 6. What is most important to you when buying leads of ANY KIND? (choose one button for each item)

	Very important	It matters to me	A minor consideration	Don't Care
Price of lead	Price of lead Very important	Price of lead It matters to me	Price of lead A minor consideration	Price of lead Don't Care
Average cost per acquisition (CPA)	Average cost per acquisition (CPA) Very important	Average cost per acquisition (CPA) It matters to me	Average cost per acquisition (CPA) A minor consideration	Average cost per acquisition (CPA) Don't Care
Sufficient quantities available in my area	Sufficient quantities available in my area Very important	Sufficient quantities available in my area It matters to me	Sufficient quantities available in my area A minor consideration	Sufficient quantities available in my area Don't Care
Flexibility of filters	Flexibility of filters Very important	Flexibility of filters It matters to me	Flexibility of filters A minor consideration	Flexibility of filters Don't Care
Exclusivity - I don't want to share	Exclusivity - I don't want to share Very important	Exclusivity - I don't want to share It matters to me	Exclusivity - I don't want to share A minor consideration	Exclusivity - I don't want to share Don't Care
Speed of lead delivery to me	Speed of lead delivery to me Very important	Speed of lead delivery to me It matters to me	Speed of lead delivery to me A minor consideration	Speed of lead delivery to me Don't Care
Prospect is contactable	Prospect is contactable Very important	Prospect is contactable It matters to me	Prospect is contactable A minor consideration	Prospect is contactable Don't Care
Accuracy/completeness of prospect info	Accuracy/completeness of prospect info Very important	Accuracy/completeness of prospect info It matters to me	Accuracy/completeness of prospect info A minor consideration	Accuracy/completeness of prospect info Don't Care
Prospect is interested in my product	Prospect is interested in my product Very important	Prospect is interested in my product It matters to me	Prospect is interested in my product A minor consideration	Prospect is interested in my product Don't Care
Prospect wants to buy now	Prospect wants to buy now Very important	Prospect wants to buy now It matters to me	Prospect wants to buy now A minor consideration	Prospect wants to buy now Don't Care
Number of times shared	Number of times shared Very important	Number of times shared It matters to me	Number of times shared A minor consideration	Number of times shared Don't Care
Customer service from leads company	Customer service from leads company Very important	Customer service from leads company It matters to me	Customer service from leads company A minor consideration	Customer service from leads company Don't Care

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* 7. Which of the following are TRUE regarding your experience with Internet insurance leads? (check all that apply)

I have not bought Internet insurance leads

They are getting better than they used to be

They are getting worse than they used to be

They are fairly priced

They are overpriced

They are shared less times than I expected

They are shared about the same number of times as I expected

They are shared more times than I expected

I can reach more prospects than I expected

I reach about the same number of prospects as I expected

I can't reach as many prospects as I expected

My close ratio is/was terrible

My close ratio was not so good

My close ratio was somewhere in the middle, or I'm not sure

My close ratio was fairly good

My close ratio was EXCELLENT

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* 8. What do you think about AGED (non real-time) leads? (check all that apply)

I don't know anything about aged leads

I don't know where to get aged leads

I have always meant to try aged leads, but I just haven't gotten around to it

I would be interested in learning more about aged leads

Aged Leads are a profitable way to prospect

Aged Leads are NOT a profitable way to prospect

Real time Leads are a profitable way to prospect

Aged Leads are more profitable than real- time leads

Aged Leads require a different approach than real-time leads

I worry about the quality of aged leads

I worry about the number of times an aged lead has been shared

I have used aged leads and I like them

I have used aged leads but I dont use them anymore

I am not interested in aged leads

Other (please specify)

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* 9. What type of technology do you use in your office, to help you sell insurance or perform other similar business? (choose all that apply)

Auto-Dialer

Leads Management System

Agency Management System

CRM software (Customer Relationship Management)

Email Marketing Service

Newsletter software

My own web site

Real-time leads from a real-time lead vendor (e.g. All Web Leads)

Aged leads from an aged leads vendor (e.g. agedleadstore.com)

Search Engine Marketing - I buy clicks

Search Engine Optimization - my site gets me traffic and leads

Quote Engine - Life

Quote Engine - Health

Quote Engine - Other

Electronic Application software provided by insurance company

Electronic Application software provided by my GA

Electronic Application software provided by technology company

Other (please specify)

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* 1. (OPTIONAL) If you would like to see the results of this survey, please provide your email address. Your email address will NOT be shared with outside parties.

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* 2. How long have you been selling insurance? (choose one)

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* 3. What insurance lines do you Sell, and for which lines do you Buy Leads? (check all boxes that apply)

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* 4. During this year, how did you acquire new prospects ? (check one button for each item)

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* 5. How often do you buy insurance leads? (choose one)

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* 6. What is most important to you when buying leads of ANY KIND? (choose one button for each item)

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* 7. Which of the following are TRUE regarding your experience with Internet insurance leads? (check all that apply)

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* 8. What do you think about AGED (non real-time) leads? (check all that apply)

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* 9. What type of technology do you use in your office, to help you sell insurance or perform other similar business? (choose all that apply)

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* 10. Please provide any other general comments you have about insurance leads. Thank you!!