Exit this survey 2010 City Image Program industry survey Question Title * 1. What is your business/industry group? Private Government Non government service organisation Question Title * 2. What is the main focus of your business/community group in Dubbo? Retail Real Estate Restaurant/Cafe Attraction/Activity Accommodation Manufacturing Wholesale Agriculture Professional Services Health Education Community Organisations Media Other (please specify) Question Title * 3. How aware are you of the City Image Marketing Program? Very aware Aware Heard something about it Not aware of it at all Question Title * 4. Have you participated/supported any of the activities coordinated through the City Image Program, ie City Guide, various advertising features, Discover Dubbo, event support(play and stay offers), new resident events, Love Dubbo events, factsheet sponsorship, trade and consumer shows? Yes No Unsure Question Title * 5. If you are aware of the City Image Program and activities, how satisfied are you with current efforts in the following areas? Very Satisfied Satisfied Neutral Dissatisfied Visitor/Tourism Visitor/Tourism Very Satisfied Visitor/Tourism Satisfied Visitor/Tourism Neutral Visitor/Tourism Dissatisfied New resident attraction New resident attraction Very Satisfied New resident attraction Satisfied New resident attraction Neutral New resident attraction Dissatisfied Event support Event support Very Satisfied Event support Satisfied Event support Neutral Event support Dissatisfied Retail and service promotion Retail and service promotion Very Satisfied Retail and service promotion Satisfied Retail and service promotion Neutral Retail and service promotion Dissatisfied Event attraction Event attraction Very Satisfied Event attraction Satisfied Event attraction Neutral Event attraction Dissatisfied City Information City Information Very Satisfied City Information Satisfied City Information Neutral City Information Dissatisfied Industry collaboration Industry collaboration Very Satisfied Industry collaboration Satisfied Industry collaboration Neutral Industry collaboration Dissatisfied Any comments? Question Title * 6. The City Image Program has been active for almost 2.5 years. Over this time do you believe Council's (City Image Branch) efforts to promote Dubbo have: Improved greatly Improved Stayed the same Declined Question Title * 7. Overall, do you believe the City Image Program is providing positive promotion of the City and therefore directly/indirectly supporting your business/organisation's individual pursuits? Strongly agree Agree Neutral Disagree Any comments? Question Title * 8. Is there anything that you have been particularly happy with in regards to activities or outcomes from the City Image Program? Question Title * 9. Is there anything that you have been particularly unhappy with in regards to activities or outcomes from the City Image Program? Question Title * 10. To maximise City promotions, the City Image Program is designed to encourage industry participation via collaborative campaigns. These often involve financial contributions from industry partners. Do you believe the Program should: Lessen the amount of collaborative campaigns (therefore lessening the amount of marketing activities) Increase amount of collaborative campaigns Maintain current level of collaborative campaigns Question Title * 11. The City Image Program coordinates a range of promotions including higher level activities that promote the City overall, and also specific activities that really promote specific participating businesses. Do you believe the Program should: Focus on higher level generic marketing promotions (ie City website/generic advertising that promotes the City) Increase targeted campaigns that involve local businesses (ie discover Dubbo shop local initiative) Maintain a mixture Question Title * 12. The City Image Program is responsible for promoting to a wide variety of markets and support diverse range of sectors. Is there anything you would like to see the Program to more of - or less of? Your answer can be general or specific. Note: The current action plan for the City Image Program expires in May 2011.There will be further consultation around the development of the next plan. Question Title * 13. An important component with the Program is updating stakeholders about various activities and opportunities. Do you find out about the Program through any of the below: Weekly e-updates Bimonthy e-newsletters Weekly column in Daily Liberal Checking Online Business Resource Centre Adhoc emails calling for industry support for particular campaign Other (please specify) Question Title * 14. Do you have any suggestion on how the City Image Branch can more effectively communicate with you? Done
