2012 Promotion Optimization Institute, LLC Retailer Survey |
The Evolving Relationship Between Pricing, and Promotion Strategy
The goal of this survey is to gain a better understanding of how management in the retail and manufacturing communities approach price/promotion within their organizations, and then across to their trading partners, with a focus on achieving results at the moment of purchase. Our goal is to answer 5 key questions:
How different pricing strategies work in support of trade promotion optimization?
How trading partners can achieve a more focused spend/return on trade investment?
How each can achieve better results from both base and promoted volume?
How trading partners create incremental value across Hi Lo, or EDLP strategies?
Where trading partners can best place their bets and benefit from a cost-to-serve approach?
In order to provide you with the best assessment, please be as candid and accurate with your responses as possible. The survey is 16 questions and will take no longer than 9 minutes to complete. Participation is free, and all respondents will receive a copy of the results and analysis, plus receive a complimentary registration to the POI Joint Business Planning Summit, November 4-6, 2012. At the end of the survey you will receive a complimentary registration code to apply when you register at http://www.p-o-i.org/events.php
INDIVIDUAL RESPONSES WILL REMAIN COMPLETELY CONFIDENTIAL. INDIVIDUAL COMPANY DATA WILL NOT BE IDENTIFIED AS TO ITS SOURCE. YOUR EMAIL ADDRESS IS FOR VERIFICATION PURPOSES ONLY.
How different pricing strategies work in support of trade promotion optimization?
How trading partners can achieve a more focused spend/return on trade investment?
How each can achieve better results from both base and promoted volume?
How trading partners create incremental value across Hi Lo, or EDLP strategies?
Where trading partners can best place their bets and benefit from a cost-to-serve approach?
In order to provide you with the best assessment, please be as candid and accurate with your responses as possible. The survey is 16 questions and will take no longer than 9 minutes to complete. Participation is free, and all respondents will receive a copy of the results and analysis, plus receive a complimentary registration to the POI Joint Business Planning Summit, November 4-6, 2012. At the end of the survey you will receive a complimentary registration code to apply when you register at http://www.p-o-i.org/events.php
INDIVIDUAL RESPONSES WILL REMAIN COMPLETELY CONFIDENTIAL. INDIVIDUAL COMPANY DATA WILL NOT BE IDENTIFIED AS TO ITS SOURCE. YOUR EMAIL ADDRESS IS FOR VERIFICATION PURPOSES ONLY.