SF Upcoming PAID study on BEER - December, 1 2010

1. SF Upcoming PAID study on BEER - December 1, 2010

Thank you for taking the time to answer these brief questions. As always, we appreciate your input as a valuable Plaza Research respondent. We have a new study on BEER that you may be interested in.

PLEASE DO NOT RESPOND IF YOU HAVE DONE A STUDY WITHIN THE LAST 6 MONTHS.

We are looking for males ages 24-34 who drink beer. This study is a 90-minute focus group discussion and will take place on Wednesday, December 1st. The honorarium is $85.00-$100.00 if you qualify and participate.

Recruiters will be calling responses in the order received until the study is full.

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* 1. Contact Information

Name

Daytime Phone

Evening Phone

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* 2. Employment Information

Job Title

Company Name

Industry

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* 3. What is your gender?

Male

Female

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* 4. How old are you?

17 or younger

18-21

22-27

28-34

35-39

40-49

50-59

60-65

66 or older

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* 5. What is your exact age? (i.e., 32)

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* 6. What is your current work status?

Employed full time

Employed part time

Full time student

Part time student

Homemaker

Retired

Disabled

Unemployed

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* 7. Have you ever purchased Craft or Microbrewed beer for your own consumption - either at a store or bar/restaurant (examples would be Anchor Steam, Sierra Nevada, Pyramid, Sam Adams, Fat Tire, Lost Coast, etc)? Please check all that apply

Bar/Restaurant

Bought at store

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* 8. How many glasses or bottles of Craft beer do you drink per month?

1-5

6-9

10-15

more than 15

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* 9. Of the total percent of beer you consume, what percent of your consumption falls into the following categories:

DOMESTIC BEER (Bud, Miller, Coors, etc)

IMPORTED BEER (Beer from another country)

AMERICAN-MADE CRAFT OR MICROBREWED BEER (examples would be: Anchor Steam, Sierra Nevada, Pyramid, Sam Adams, Fat Tire, Lost Coast, etc.)

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* 10. What brands of Craft or Microbrewed beer do you drink most often?

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* 11. Of the total percent of American-made Craft or Microbrewed beer you consume, what percent of your consumption is your favorite beer?

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* 12. What brand is your favorite craft or Microbrewed beer?

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* 13. Tell us what you know about your favorite Craft or Microbrewed beers? : 1) where the beer is brewed 2) what company makes it 3) do they know other styles of beer the company makes 4) is it an independent company or is it owned by a big company, etc.

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* 14. You must bring documentation that you are currently employed to participate in the study. Please bring a business card, a pay stub or some other form of documentation to present upon check in.Is this possible?

Yes

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* 15. What is your ethnic background?

Caucasian / white

African American / black

Asian / Pacific Islander

Hispanic / Latino

Middle Eastern

Other (please specify)

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* 1. Contact Information

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* 2. Employment Information

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* 3. What is your gender?

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* 4. How old are you?

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* 5. What is your exact age? (i.e., 32)

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* 6. What is your current work status?

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* 7. Have you ever purchased Craft or Microbrewed beer for your own consumption - either at a store or bar/restaurant (examples would be Anchor Steam, Sierra Nevada, Pyramid, Sam Adams, Fat Tire, Lost Coast, etc)? Please check all that apply

Question Title

* 8. How many glasses or bottles of Craft beer do you drink per month?

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* 9. Of the total percent of beer you consume, what percent of your consumption falls into the following categories:

Question Title

* 10. What brands of Craft or Microbrewed beer do you drink most often?

Question Title

* 11. Of the total percent of American-made Craft or Microbrewed beer you consume, what percent of your consumption is your favorite beer?

Question Title

* 12. What brand is your favorite craft or Microbrewed beer?

Question Title

* 13. Tell us what you know about your favorite Craft or Microbrewed beers? : 1) where the beer is brewed 2) what company makes it 3) do they know other styles of beer the company makes 4) is it an independent company or is it owned by a big company, etc.

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* 14. You must bring documentation that you are currently employed to participate in the study. Please bring a business card, a pay stub or some other form of documentation to present upon check in.Is this possible?

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* 15. What is your ethnic background?

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