Working With Bloggers: Bloggers

Thanks for taking the time to complete this survey. We are trying to gauge the current attitudes and habits on working with blogger content creators by travel brands, companies and tourism boards to include in a talk at the TBEX (Travel Blogger Exchange) Conference in Europe. This is the largest blogger and industry conference of its type.

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* 1. Which of the following best describes you?

Travel Blogger

Blogger In A Niche Other Than Travel

Other (please specify)

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* 2. Have you ever worked with travel brands and PRs on any project? (paid or unpaid)

Yes

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* 3. Which of the following are the reasons you believe brands work with bloggers? (Select all that apply)

To support their SEO activities

To build or increase awareness of their destination, hotel or activity

To reach new or specific sets of target customers

To amplify their existing social media activity

To drive traffic to their website, which they can then use to convert into sales

To generate quality and inspirational travel content (articles, video, podcasts, photographs etc)

To support their PR activities and campaigns

Other (please specify)

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* 4. Have you ever been paid by travel brands / tourism boards to produce content or provide other services?

Yes

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* 5. Have ever been paid for any of the following? (Select all that you have ever been paid for)

Other activities you have been paid for not listed about (specify)

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* 6. Do you have any examples or case studies of working with brands on paid-for activities you would be willing to share with us for possible inclusion in the talk? Please briefly describe and leave your email

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* 7. Any other thoughts or comments you have on brands working with bloggers and paying them for their services?

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* 8. This is an anonymous survey, however, if you would like to be sent a link to the final results of the study and final presentation please leave your email below. It will not be used for anything else.

	Have Been Paid for
Advertising (CPC, Banner ads etc)	Advertising (CPC, Banner ads etc) Have Been Paid for
Guest Sponsored Posts	Guest Sponsored Posts Have Been Paid for
Promote their digital content (e.g. videos, ebooks, brochures etc)	Promote their digital content (e.g. videos, ebooks, brochures etc) Have Been Paid for
SEO (e.g. links to their sites)	SEO (e.g. links to their sites) Have Been Paid for
Affiliate sales commissions	Affiliate sales commissions Have Been Paid for
Bespoke articles for use on their sites, magazines etc	Bespoke articles for use on their sites, magazines etc Have Been Paid for
Photography rights	Photography rights Have Been Paid for
Bespoke video content for their use	Bespoke video content for their use Have Been Paid for
Bespoke audio content for their use	Bespoke audio content for their use Have Been Paid for
Act as Brand Ambassadors (on-going)	Act as Brand Ambassadors (on-going) Have Been Paid for
Produce eBooks	Produce eBooks Have Been Paid for
Go on paid-for press/ blogger trip to produce social media content (e.g. twitter, Facebook, instagram) on your accounts	Go on paid-for press/ blogger trip to produce social media content (e.g. twitter, Facebook, instagram) on your accounts Have Been Paid for
Go on paid-for press/ blogger trip to produce long-form content (e.g. articles, video, audio) on your blogs and public domain sites like YouTube	Go on paid-for press/ blogger trip to produce long-form content (e.g. articles, video, audio) on your blogs and public domain sites like YouTube Have Been Paid for
Run social media events like Tweet-ups, Google Hangouts etc	Run social media events like Tweet-ups, Google Hangouts etc Have Been Paid for
As part of a Content Collective (e.g. iAmbassador) who set up and run campaigns (source bloggers, project manage, guarantee level of content, track and report campaign statistics)	As part of a Content Collective (e.g. iAmbassador) who set up and run campaigns (source bloggers, project manage, guarantee level of content, track and report campaign statistics) Have Been Paid for
Review products, attractions or services	Review products, attractions or services Have Been Paid for
Run training (e.g. on social media)	Run training (e.g. on social media) Have Been Paid for
Manage their social media accounts	Manage their social media accounts Have Been Paid for
Manage their blog	Manage their blog Have Been Paid for
Provide consulting on working with bloggers or using social media	Provide consulting on working with bloggers or using social media Have Been Paid for
Recommending and finding suitable bloggers and content creators for their trips / campaigns	Recommending and finding suitable bloggers and content creators for their trips / campaigns Have Been Paid for
Talk at an event or conference they are running, sponsoring or hosting	Talk at an event or conference they are running, sponsoring or hosting Have Been Paid for
Sponsor any of your content (e.g. podcast, series of articles, videos etc)	Sponsor any of your content (e.g. podcast, series of articles, videos etc) Have Been Paid for