BikeNet Brand Management

The Communications Committee is trying to evaluate the BikeNet brand and would like your feedback on our name. We have revisited this issue a couple times in the past year (directly after the Annual Meeting and during our Strategic Planning Retreat) and the questions keep coming. Because this organization is more trail-oriented, our committee wanted to revisit this again before we embark on defining and rolling out our communications plan. The brand is obviously a key element of that plan and we want to be sure we are presenting ourselves, our events, our message, and our materials to the public in the best possible way. Please look over this short survey and give our Communications Committee your opinion at your earliest convenience. While we don't want to rush to a decision, we want to make sure we evaluate and consider all of our options. Thanks in advance!

Patrick Parker
Communications Committee Chair

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* 1. Do you feel the name BikeNet properly defines our organization and our promotion of a complete, community-wide trail system?

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* 2. Would you support a rebranding effort if a group decision was made to change our name?

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* 3. As a Communications Committee, we looked at several viable alternatives. The alternatives were based on health, recreation, and transportation. Please let us know if you prefer BikeNet, or you may submit a name you feel would be appropriate. If you need some time to think about a new name please email krist.drake@bikenet.org with your suggestion.

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* 4. If BikeNet's name were to change, do you think the logo should change as well?

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* 5. Please share any other ideas or comments about BikeNet's name and brand.

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