SurveyMonkey Powered Online Survey

	1	2	3	4	5	6	7
Amplifier	Amplifier 1	Amplifier 2	Amplifier 3	Amplifier 4	Amplifier 5	Amplifier 6	Amplifier 7
Cable	Cable 1	Cable 2	Cable 3	Cable 4	Cable 5	Cable 6	Cable 7
Guitar/bass	Guitar/bass 1	Guitar/bass 2	Guitar/bass 3	Guitar/bass 4	Guitar/bass 5	Guitar/bass 6	Guitar/bass 7
Pedals	Pedals 1	Pedals 2	Pedals 3	Pedals 4	Pedals 5	Pedals 6	Pedals 7
Picks	Picks 1	Picks 2	Picks 3	Picks 4	Picks 5	Picks 6	Picks 7
Pickups	Pickups 1	Pickups 2	Pickups 3	Pickups 4	Pickups 5	Pickups 6	Pickups 7
Speakers	Speakers 1	Speakers 2	Speakers 3	Speakers 4	Speakers 5	Speakers 6	Speakers 7
Strings	Strings 1	Strings 2	Strings 3	Strings 4	Strings 5	Strings 6	Strings 7
Tubes	Tubes 1	Tubes 2	Tubes 3	Tubes 4	Tubes 5	Tubes 6	Tubes 7

	Weekly	Monthly	Quarterly	Annually	Rarely
Cables	Cables Weekly	Cables Monthly	Cables Quarterly	Cables Annually	Cables Rarely
Pedals	Pedals Weekly	Pedals Monthly	Pedals Quarterly	Pedals Annually	Pedals Rarely
Picks	Picks Weekly	Picks Monthly	Picks Quarterly	Picks Annually	Picks Rarely
Pickups	Pickups Weekly	Pickups Monthly	Pickups Quarterly	Pickups Annually	Pickups Rarely
Strings	Strings Weekly	Strings Monthly	Strings Quarterly	Strings Annually	Strings Rarely
Tubes	Tubes Weekly	Tubes Monthly	Tubes Quarterly	Tubes Annually	Tubes Rarely

Question Title

* On a scale of 1 to 7, with 1 being "not the least bit willing,” and 7 being "very willing,” how willing are you to purchase premium products that have a demonstrable and positive effect on your tone?

Question Title

* In thinking about brands of cables which brands come to mind?

Question Title

* Please find below a list of cable brands and please check those brands you have heard of:

Analysis Plus

Asterope

Fender

George L’s

Hosa

Lava

Mogami

Monster

Planet Waves

Pro Co

Rapco

Other (please specify)

Question Title

* Have you tried a "high performance" cable?

Yes

I don't know

Question Title

* If Yes, did that high performance cable deliver on it's promise?

Yes

I don't know

Question Title

* If no, would you consider trying some new technology that actually delivers on the promise?

Yes

Question Title

* On a scale of 1 to 7, with 1 being "not at all important," and 7 being "most important," how influential are each of the following sources in choosing a new instrument cable?

	1	2	3	4	5	6	7
Advertisement in a magazine, either online or print	Advertisement in a magazine, either online or print 1	Advertisement in a magazine, either online or print 2	Advertisement in a magazine, either online or print 3	Advertisement in a magazine, either online or print 4	Advertisement in a magazine, either online or print 5	Advertisement in a magazine, either online or print 6	Advertisement in a magazine, either online or print 7
Artist endorsement	Artist endorsement 1	Artist endorsement 2	Artist endorsement 3	Artist endorsement 4	Artist endorsement 5	Artist endorsement 6	Artist endorsement 7
Available at my retailer	Available at my retailer 1	Available at my retailer 2	Available at my retailer 3	Available at my retailer 4	Available at my retailer 5	Available at my retailer 6	Available at my retailer 7
Available online	Available online 1	Available online 2	Available online 3	Available online 4	Available online 5	Available online 6	Available online 7
Forums	Forums 1	Forums 2	Forums 3	Forums 4	Forums 5	Forums 6	Forums 7
Hearing it in-person	Hearing it in-person 1	Hearing it in-person 2	Hearing it in-person 3	Hearing it in-person 4	Hearing it in-person 5	Hearing it in-person 6	Hearing it in-person 7
Online demo videos / sound clips	Online demo videos / sound clips 1	Online demo videos / sound clips 2	Online demo videos / sound clips 3	Online demo videos / sound clips 4	Online demo videos / sound clips 5	Online demo videos / sound clips 6	Online demo videos / sound clips 7
Price	Price 1	Price 2	Price 3	Price 4	Price 5	Price 6	Price 7
Product Selection	Product Selection 1	Product Selection 2	Product Selection 3	Product Selection 4	Product Selection 5	Product Selection 6	Product Selection 7
Recommended by a friend	Recommended by a friend 1	Recommended by a friend 2	Recommended by a friend 3	Recommended by a friend 4	Recommended by a friend 5	Recommended by a friend 6	Recommended by a friend 7
Quality	Quality 1	Quality 2	Quality 3	Quality 4	Quality 5	Quality 6	Quality 7
Tonal/Sonic characteristics	Tonal/Sonic characteristics 1	Tonal/Sonic characteristics 2	Tonal/Sonic characteristics 3	Tonal/Sonic characteristics 4	Tonal/Sonic characteristics 5	Tonal/Sonic characteristics 6	Tonal/Sonic characteristics 7
Warranty	Warranty 1	Warranty 2	Warranty 3	Warranty 4	Warranty 5	Warranty 6	Warranty 7

Question Title

* How/where do you shop for the gear you purchase?

I buy online from retail websites (Sweetwater, Musician's Friend, other retail websites)

I buy in store at one of the large chain guitar stores (e.g. Guitar Center, Sam Ash etc.)

I buy at my local guitar store

I buy in a variety of different ways but increasingly online

I buy in a variety of different ways but usually in a retail store

Don't know

Not applicable

Question Title

* On a scale of 1 to 7, with 1 being "not at all important," and 7 being "most important," how important is “Made in the USA” when considering your next gear purchase?

Question Title

* How many guitars do you own that cost you over $1,000?

None

4 or more

I prefer not to share

Question Title

* How many amplifiers do you own that cost you over $1,000?

None

4 or more

I prefer not to share

Question Title

* How many years have you been playing?

Less than 5 years

5-10 years

11-15 years

16 or more years

I no longer play

Question Title

* How often do you play?

Daily

Several times a week

Weekly

Several times a month

Monthly

Less than one a month

Question Title

* Where do you play most often?

At home

On Stage

Rehearsal

Studio

Other (please specify)

Question Title

* As a player, do you consider yourself (check one):

A professional musician

Semi-pro musician

Serious hobbyist

Just play for fun

Question Title

* What is your annual household income?

$151,000 or more

$100,000 – $150,000

$75,000 – $99,000

$50,000 – $74,000

$25,000 – $49,000

$24,000 or less

I prefer not to share

Question Title

* Would you like to hear more from these giveaway sponsors?

Yes

No thanks

Question Title

* Would you like Premier Guitar's free online magazine in your inbox?

Yes

No thanks

Question Title

* Would you like to be a PG Perks member?

Yes

No thanks

Question Title

* Please let us know who you are so we can let you know if you win!

First Name: *

Last Name *

Address:

City/Town:

State/Province:

ZIP/Postal Code:

Country:

Email Address:

Question Title

Question Title

* On a scale of 1 to 7, with 1 being "not at all important," and 7 being "most important," How important to you are the following components to your overall tone?

Question Title

* How many times a year do you purchase the following?

Question Title

* On a scale of 1 to 7, with 1 being "not the least bit willing,” and 7 being "very willing,” how willing are you to purchase premium products that have a demonstrable and positive effect on your tone?

Question Title

* In thinking about brands of cables which brands come to mind?

Question Title

* Please find below a list of cable brands and please check those brands you have heard of:

Question Title

* Have you tried a "high performance" cable?

Question Title

* If Yes, did that high performance cable deliver on it's promise?

Question Title

* If no, ​would you consider trying some new technology that actually delivers on the promise?

Question Title

* On a scale of 1 to 7, with 1 being "not at all important," and 7 being "most important," how influential are each of the following sources in choosing a new instrument cable?

Question Title

* How/where do you shop for the gear you purchase?

Question Title

* On a scale of 1 to 7, with 1 being "not at all important," and 7 being "most important," how important is “Made in the USA” when considering your next gear purchase?

Question Title

* How many guitars do you own that cost you over $1,000?

Question Title

* How many amplifiers do you own that cost you over $1,000?

Question Title

* How many years have you been playing?

Question Title

* How often do you play?

Question Title

* Where do you play most often?

Question Title

* As a player, do you consider yourself (check one):

Question Title

* What is your annual household income?

Question Title

* Would you like to hear more from these giveaway sponsors?

Question Title

* Would you like Premier Guitar's free online magazine in your inbox?

Question Title

* Would you like to be a PG Perks member?

Question Title

* Please let us know who you are so we can let you know if you win!

* If no, would you consider trying some new technology that actually delivers on the promise?