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1. What is the name of your organization?

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2. Does your organization send fundraising emails to its email subscribers (at least four emails in a year)? A fundraising email only asks for a donation, as opposed to an email newsletter, which might ask for a donation and include other links.

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3. Does your organization send advocacy emails to its email subscribers (at least four emails in a year)? An advocacy email asks recipients to sign an online petition, send an email to a decision-maker, or take a similar easy-to-perform action.

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4. Does your organization have an active Facebook account?

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5. Does your organization have an active Twitter account?

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6. Does your organization have a text messaging program? A text messaging program means people can sign up to receive text messages from your organization.

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7. Do your organization's online tools/systems track the following email and list size metrics:

  Yes No I don't know or N/A
Number of people who open an email
Number of people who click on a link in an email
Number of people who unsubscribe from an email
Number of responses to an email (advocacy or fundraising)
Amount donated in response to an email
Number of people subscribed to your email list
Number of people who join the email list in a given month
Number of people who leave the email list in a given month

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8. Are you able to spend 4-6 hours in January pulling together the required data for the report? A data template will be provided. Where possible, we will provide instructions for how to pull together the data.

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9. Where possible, we break out our analysis by general issue sector (International, Health, Rights, etc.). Is your organization willing to participate even if we aren't able to provide a break-out analysis for your issue sector?

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10. Please provide your contact information.

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