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Cinema Going and Film Watching

Thank you for agreeing to take part in this survey about cinema going - the more we know about you helps us get films to offer you.

At the end of the survey, you will have the opportunity of providing your contact details to be entered in a prize draw for a chance to win a pair of cinema tickets - and we have 50 pair up for grabs - so feel free to share the survey with friends!

The survey will remain open until 15th September and winners will be notified by 30th September.

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* 1. How often do you go to the cinema generally?

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* 2. Which of the following film genres do you enjoy?

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* 3. And which ONE film genre would you consider to be your favourite?

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* 4. Within the last 12 months, on how many separate occasions have you watched a film at the cinema ?

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* 5. Excluding any visits to the cinema, how regularly would you say you watch films nowadays ?

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* 6. Again, excluding any visits to the cinema, approximately how many films have you paid for (for your own use i.e. not as a gift) in the last 12 months ? Please include all types of formats e.g. DVD, BluRay, digital download, live streaming, pay per view etc.

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* 7. Considering the total number of films that you have paid for in the last 12 months (excluding any trips to the cinema), how many were in each of the following formats ? Please make sure that the total adds up to the number you gave in the previous question.

  Number of films paid for in following format:
Online streaming e.g. Lovefilm, Blinkbox (via laptop / home computer / games console / phone / device)
Download to own (from an authorised online source e.g. iTunes)
Pay per view e.g. Sky Movies Box Office, Virgin Media FilmFlex
Premium subscription film channel e.g. Sky Movies
DVD (bought by you)
BluRay (bought by you)

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* 8. How long after a film’s cinema release do you think it is usually before available for home/mobile viewing?

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* 9. If you were informed that the gap would be flexible, varying a little according to the film, but in general would be at least 3 months, what difference would that make to your decision to see a film at the cinema?

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* 10. Excluding cinema, through which of the following devices have you watched film in the last 12 months ?

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* 11. Which one of the following sources is the most likely to first make you aware of a film?

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* 12. Which websites, if any, do you notice film advertising on most often?

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* 13. Which of these social networks and instant messengers do you use (at all) to provide you with news, information and chat about current and upcoming releases of films ?

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* 14. Do you do use Facebook in the following ways?

  Regularly Occasionally Never
‘Like’ an official film page
Visit an official film studio/distributor page
Arrange to go to the cinema
Visit an official film page
Post a comment on the wall of an official film studio/distributor page
Post a comment on the wall of an official film page
Discuss films/film releases
‘Like’ an official film studio/distributor page

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* 15. If you use Twitter, do you do use it in the following ways?

  Regularly Occasionally Never
Arrange to go to the cinema
Follow a film studio/distributor
Tweet about films/film releases
Follow a film release
Follow a particular actor

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* 16. In the past 12 months, have you watched film trailers via any of the following websites?

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* 17. How important are each of these factors in making a decision on whether or not to see a film at the cinema ? Please give a score of between 1 and 10, where 1 means ‘not at all important’, and 10 means ‘extremely important’.

  1 = Not at all important 2 3 4 5 6 7 8 9 10 = Extremely important
Whether the film needs to be seen on a big screen in order to get the most out of it
The director
The lead actor/actress
Does it have subtitles ?
The genre of the film
Other cast members
Is it in 3D ?
Is it a sequel to a previous film ?

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* 18. How important are each of the following sources of information and comment in deciding whether or not to see a newly released film at the cinema ? Please give a score of between 1 and 10, where 1 means ‘not at all important’, and 10 means ‘extremely important’.

  1 = Not at all important 2 3 4 5 6 7 8 9 10 = Extremely important
what my friends / family say about the film
What Ive read social networks
Film trailers/previews at the cinema
Reviews in newspapers / magazines
The advertising campaign (posters etc.)
Reviews on independent movie websites e.g. imdB

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* 19. And in the past year or so, do you recall making a decision NOT to see a newly released film at the cinema, but then changed your mind and actually went to see this film at the cinema?

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* 20. What sort of circumstances are most likely to change your mind in this way ?

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* 21. In the event that a newly released film that you were keen on seeing was also available, on the same day, in DVD/Blu-Ray/Downloadable format, which option are you more likely to choose ? PLEASE ANSWER THIS QUESTION FOR ALL GENRES THAT YOU ENJOY

  Prefer to see at cinema Prefer to see on DVD/Blu-Ray/Downloadable format No particular preference
Action/Martial arts
Adventure
Family/Kids (non animation)
Animation
Biopic
Comedy
Romantic Comedy
Teenage Comedy
Disaster
Documentary
Period Drama
Drama
Family
Fantasy
Horror
Musical
Romance
Science fiction
Thriller/Suspense
War
Western
Bollywood
Other Foreign language films

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* 22. To what extent do you agree or disagree with each of these statements ?

  Strongly agree Tend to agree Tend to disagree Strongly disagree
A film trailer is all I need to decide if I want to see that film in the cinema
Cinema is the best way to see a film
I tend to ignore the views of others as I prefer to make up my own mind about seeing a film
The information and chat I find on social networking sites such as Facebook and Twitter is likely to influence my decision to see a film
There seems to be a lot of advertising to publicise the sorts of films I tend to see at the cinema
I am more likely to take notice of the opinion of a professional film critic than the opinions of people closer to me
Cinema is an important part of my social life
I only go to see films at the cinema that my friends also want to see

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* 23. Please imagine that the cost for a ticket to watch a newly released film (that you were keen on seeing) was £10. How much would you be prepared to pay to buy your own copy (e.g. on DVD/Blu-Ray/Downloadable format) of the same film if it was made available to you at the following times ?

  Less than £5 £5-£6 £7-£8 £9 £10 £11-£12 £13-15 More than £15
On same day as the cinema releaae
1 week after the cinema release
2 weeks after
3-4 weeks after
5-6 weeks after
7-8 weeks after
3+ Months after

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* 24. Taking everything into account, how would you rate a visit to the cinema in terms of overall value for money (thinking about the overall viewing experience only i.e. not food / drinks etc) ?

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* 25. Which one of these statements best describes the sort of films that you generally like to see ?

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* 26. On balance, do you prefer to see films at one of the smaller independent cinemas, or at one of the large multiplex chains ?

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* 27. And finally, some questions about you.

Which of the following age bands do you belong to ?

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* 28. Are you ....?

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* 29. Which of the following TV regions do you live in?

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* 30. Which of the following TV services do you have access to in your household?

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* 31. That's the end of the survey - thanks so much for your time and input.

If you would like to enter the prize draw, please enter your e-mail address below:

Thanks very much for completing the survey and best of luck if you entered the prize draw.
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