The Jewellery Channel Survey

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* 1. Tell us about yourself

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* 2. Please indicate your age range:

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* 3. Please indicate your gender:

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* 4. Your annual household income is:

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* 5. How often do you buy Jewellery?

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* 6. Why do you buy Jewellery?

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* 7. Who do you buy jewellery for?

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* 8. What is your preferred mode of purchase?

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* 9. On average, how much do you spend on jewellery annually?

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* 10. Which Gemstone do you generally shop for?

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* 11. Which brand do you favour at The Jewellery Channel?

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* 12. Which Metal do you generally shop for?

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* 13. Which Jewellery type do you generally shop for?

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* 14. How would you rate your overall satisfaction with The Jewellery Channel?

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* 15. How important is the product packaging to you when buying an item?

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* 16. Apart from TJC, where else do you shop for your jewellery?

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* 17. How would you rate The Jewellery Channel in terms of the following:

  Very Poor Poor Average Good Very Good Excellent
Price
Quality of Product
Product Design
Product Range/Variety
Discounts/Promotional Offers
Customer Service
Returns Policy
Packaging
P&P Costs
Delivery
TV Presentation
Website ease of use
Overall Value for Money

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* 18. How would you like to see The Jewellery Channel improve in the future?

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* 19. Do you have a fashion icon, if so who would it be?

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* 20. Which of these categories best classifies your occupation?

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* 21. Do you read any of the following publications?

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* 22. How did you find out about The Jewellery Channel website?

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* 23. Would you like to see any of the following brands on The Jewellery Channel website?

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* 24. Have you shopped at any of the following retailers in the last 6 months for Jewellery or Fashion items?

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* 25. Do you actively use any of the following social media channels?

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