NACMA Marketing Team of the Year - Presented By : Survey

Nomination Criteria:

•The nominating institutions or at least one nominated individual must be a current, dues paying member of NACMA.
•The nominees can include team members who are directly or indirectly associated with marketing/promoting their athletics programs and department. This includes but is not limited to: members of administration, marketing, promotions, ticket sales, design, advertising, multimedia, multimedia rights, social media and licensing.
•There is no minimum number of individuals required to comprise a team. Teams should be limited to a maximum of 10. Availability of resources and the overall return on investment will be requested and considered.
•The nomination form must be completed in its entirety. Measurable results based on the goals of the campaign or project must be given.

Applicants will be judged based on:

•Measurable results based on the goals of the campaign or project.
•Return on investment. As budgets vary greatly from one institution to another, theoverall marketing budget will not be a consideration. However, budget should be included in results to show overall return on investment.

1.Institution:(Required.)

2.Conference:(Required.)

3.Names and Position Titles of Marketing Team:(Required.)

For the following marketing pillars (Questions 4-14), include the goals of your campaign and how your team achieved those goals, making sure to include all resources utilized (staff hours, financial resources, trade, etc):

4.Ticket Sales and Attendance- provide measurable results(Required.)

5.Revenue Generation- provide measurable results(Required.)

6.Fan Experience- provide examples of strategies used(Required.)

7.Marketing and Promotions- provide campaign overview, strategy and results(Required.)

8.Brand Awareness- provide marketing materials utilized and results(Required.)

9.Innovation- provide an overview of new or non-traditional ideas, implementation and results(Required.)

10.Social Media- provide campaign objective, strategy and results(Required.)

11.Student-Athlete Experience- quotes from student-athletes are encouraged(Required.)

12.Broadcast- provide radio/TV/etc examples(Required.)

13.Community Outreach- provide details on the program(Required.)

14.Other

Based on your responses in the pillars outlined above, please complete the following questions:

15.In which three pillars do you feel your campaign was most successful?(Required.)

16.Please describe how your campaign can be shared as a best practice for other college marketing programs nationally.(Required.)

17.Why do you feel your team deserves this honor?(Required.)

The Information below is to be filled out by the person nominating the Team for the Marketing Team of the Year Award:

18.Nominated by:(Required.)

19.Nominator Title:(Required.)

20.Nominator Institution:(Required.)

21.Nominator Phone:(Required.)

22.Nominator Email:(Required.)

23.Athletics Director for institution being nominated:(Required.)

Once you have completed this form, please send any additional information as well as a statement of support from the nominee institutions Director of Athletics to Ryan Virtue at rvirtue@nacda.com. All supporting documentation must be received by the nomination deadline of Friday, March 21.