Nomination Criteria:
•The nominating institutions or at least one nominated individual must be a current, dues paying member of NACMA.
•The nominees can include team members who are directly or indirectly associated with marketing/promoting their athletics programs and department. This includes but is not limited to: members of administration, marketing, promotions, ticket sales, design, advertising, multimedia, multimedia rights, social media and licensing.
•There is no minimum number of individuals required to comprise a team. Teams should be limited to a maximum of 10. Availability of resources and the overall return on investment will be requested and considered.
•The nomination form must be completed in its entirety. Measurable results based on the goals of the campaign or project must be given.
Applicants will be judged based on:
•Measurable results based on the goals of the campaign or project.
•Return on investment. As budgets vary greatly from one institution to another, theoverall marketing budget will not be a consideration. However, budget should be included in results to show overall return on investment.