The Evolution of Multimedia & Broadcast PR

MultiVu, PR Newswire's full service broadcast and multimedia division, celebrated 10 years in the industry in April 2012. Over the course of 10 years, we've seen a dramatic transformation of the communications industry including the shift away from traditional broadcast PR tactics, the impact of the internet on news consumption, the emergence and incredible power of social media and the influence of content marketing on campaign strategy. We want to hear your thoughts on the industry, too.

Share your opinions by answering one - or even better - both of the questions below and automatically be entered into a drawing for a free Multimedia News Release from MultiVu. But don't forget to include your contact information for the drawing. We look forward to reading your thoughts!

Question Title

* 1. What do you think is the most noteworthy and influential change in the multimedia and broadcast industry over the past 10 years? Let us know why.

Question Title

* 2. The use of multimedia in communications campaigns runs the gamut and PR and marketing professionals are embracing news ways of incorporating multimedia content into their messages. What do you think are some of the most creative uses of multimedia? Is there a brand or organization that has really stepped outside the box and showcased innovation in this arena. Share your favorite example.

T