SurveyMonkey Powered Online Survey

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* 1. In the U.S., most privacy policies are written how many grade levels higher than the average reading level?

Four

Eight

Six

Two

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* 2. How many words in length is the average privacy policy?

2,464

594

1,765

3,700

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* 3. Online privacy concerns have caused:

35 percent of consumers to stop doing business with a company or its website

Half of consumers to ‘opt out’ of OBA

75 percent of consumers to refuse to allow sharing of information with third parties

All of the above

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* 4. Who has the largest DAA-approved online behavioral advertising (OBA) compliance platform?

TRUSTe

I don’t know

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* 5. The average privacy policy is about twice as long as:

The Declaration of Independence

The Beatles’ Long and Windy Road

Robert Frost’s “Stopping by the Woods on a Snowy Evening”

The Hunger Games

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* 6. Approximately what percentage of mobile apps have privacy policies?

One in three

10 percent

40 percent

none

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* 7. The building blocks of TRUSTe’s ‘Truth in Privacy’ foundation are:

Transparency, accountability and freedom

Transparency, accountability and chocolate

Transparency, accountability and choice

None of the above

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* 8. How many web properties rely on the TRUSTe seal today?

3,500

5,000

350

15,000

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* 9. Who worries most about online privacy?

Parents with teens

College graduates

Full-time employees

All of the above

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* 10. Who do U.S. consumers hold most responsible for managing their privacy?

Website owners

Themselves

President Obama

Manufacturers of browsers

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* 11. How many consumers believe they’re aware of the OBA concept?

10 percent

52 percent

83 percent

99 percent

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* 12. The EU Cookie Law supports:

Informed notice and consent

Chocolate chip cookies for all children within the EU

Auditing services

Both ‘a’ and ‘c’

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* 13. About six in 10 consumers, including smartphone users:

Are more concerned about their privacy today than a year ago

Are aware that advertisers track mobile activities to deliver targeted ads

Don’t like OBA

All of the above

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* 14. What is smartphone users’ top concern when using mobile apps?

Privacy

Security

Battery life

What’s for dinner

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* 15. What is the information that smartphone users are least likely to share with mobile apps?

Web surfing behavior

Date of birth

List of contacts

Home address

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* 16. Please fill in your contact information:

First Name:

Last Name:

Affiliation:

Email Address:

Good luck! And please stay tuned to learn about other upcoming TRUSTe anniversary fun and games.