Branding Workshop

The Branding Task Force is currently conducting a series of focus groups, surveys of members and non-members, and detailed research to measure the impact, relevance, and effectiveness of the current CEFPI brand. Our goal is to keep our association’s image, reputation, and recognition as the lead organization for excellence in planning schools. The Task Force feels it is imperative that our
members at the region and chapter level participate in this process, so we are asking the boards of all of our regions and chapters to embrace this exercise, and help us
promote and conduct the focus groups and survey process.

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* 1. Discussion Item One: When communicating with non-members or new professional acquaintances about CEFPI, how do you explain who CEFPI is and what we do?

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* 2. Discussion Item Two: How can CEFPI promote itself to audiences outside our current membership in order to grow and strengthen our membership?

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* 3. Discussion Item Three: Does our current name “Council of Educational Facility Planners International (CEFPI)” resonate with the professionals committed to the art of high quality educational environments? If no, what words would help communicate that brand?

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* 4. Discussion Item Four: What is the greatest value you believe the members of your chapter/region find in CEFPI?

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