AMEC is preparing to update the Barcelona Declaration of Measurement Principles later this year, and ICCO and the PRCA are consulting members to provide feedback on how exactly they think there should be improvements. The Barcelona Principles are a set of seven voluntary guidelines established by AMEC to measure the efficacy of PR campaigns.
We would be grateful if you could spare a few moments to take a look at the seven principles and provide feedback on how, if at all, they can be improved. Each principle will be listed on the following pages, and you can see them all together here: http://amecorg.com/2012/06/barcelona-declaration-of-measurement-principles/.
