QSR Media Awards Survey

Best Use of Social Media – For fast food and fast casual restaurants who utilize social media either conventionally or viraly. This award recognize the use of social media in innovative or unexpected ways to great effect.

Best Digital Initiative – For fast food and fast casual restaurants who utilize technology to improve their overall brand experience. This could include anything from brand specific ordering apps to in-store technology solutions designed to improve customer experience.

Best "better for you” initiative – For fast food and fast casual restaurants who offer healthy choices to their customers. This could be through healthy menu options, via nutritional calculators, kilojoule and nutritional information or even one off health related promotions.

Best brand transformation – For fast food and fast casual restaurants who have recently undergone a revamp. This could include anything from a new look store or improved brand design that delivers a completely new brand experience.

Best Corporate Social Responsibility initiative - For fast food and fast casual restaurants who think beyond profits. We’re looking for the best initiative of the last 12 months, which could include anything from a new environmentally friendly approach to business to giving back to the community.

Best Marketing Campaign - For fast food and fast casual restaurants who have launched a marketing campaign in the past 12 months. We’re looking for the most innovative and successful campaign.

Best New Concept - For fast food and fast casual restaurants who have been up and running for 5 years or less, offering hot new concepts in limited serve arena.

Training Initiative of the Year - For fast food and fast casual restaurants who are committed to delivering exceptional quality to their customers by having a positive approach to training and developing staff. The entry should show the design, implementation and effect of the training initiative, backed up with statistical or other evidence such as an increase in profits or productivity.

Best Innovation F&B - For fast food and fast casual restaurants who strive to provide creative food and beverage offerings. This award recognizes chains who come up with unique, outstanding products in a diverse market place.

Best Brand (Cross-Over) Collaboration - For fast food and fast casual restaurants who appropriate partnerships to amplify the message of their campaign. This award recognize and celebrate creativity and collaboration among chains that delivers demonstrable benefits for both brands.

Best Loyalty Program - For fast food and fast casual restaurants who is leading the way when it comes to building loyal and profitable customers. This award recognize chains who has operated loyalty offerings that is of value to customers and has benefited the brand at the same.

Best Breakout Brand - Equally open to small and large, new or established fast food and casual restaurants who experienced a breakthrough year through innovative product development and/or increased brand recognition and appeal.

Employee of the Year - Open to all quick service and fast casual restaurants, big or small. This award recognises the achievement of an individual within your organisation. This can be anyone from the CEO down. We want to recognise an individual that, over the past year, has demonstrated, vision, commitment and passion, contributing to the success of your chain.

QSR Media Awards Survey

Question Title

* 1. Tick the awards you want given away at this year's QSR Media Awards: