Lensrentals.com's Bad Marketing Awards
. The "You're Letting the Intern Write Copy, Aren't You?" Award
The "You're Letting the Intern Write Copy, Aren't You?" Award
Panasonic: "...the full line of high-grade lens combines..."
Fuji for the X100: "23mm F2 Single Focal Lens (Equivalent to 35mm/135 Format)"
Panasonic for the G5: "Featuring a compact, lightweight body..."
. The Count von Count Award
The Count von Count Award
Nikon for the D800: "36.3 MP means true 1080p HD cinematic quality video"
Olympus for the OM-D: "...5-axis image stabilization system..."
Olympus for the M.ZUIKO 75-300mm: "...the world's smallest and lightest 600mm super telephoto lens."
. The Doublespeak Award (AKA the "It's a Feature" Award)
The Doublespeak Award (AKA the "It's a Feature" Award)
Canon for the EF-S 17-85mm: "...a perfect example of the technology."
Canon for the PowerShot S100: "...high-sensitivity 12.1 Megapixel 1/1.7-type CMOS sensor."
Panasonic for the G5: "...offers users simple operation controls..."
. The "Just Zip It" Award
The "Just Zip It" Award
Olympus for the OM-D: "6:6 [aspect ratio] that emulates the medium format look."
Olympus for M. Zuiko 12mm: "...great for tracking a moving child or pet."
Nikon for the D800: "DX crop mode to maximize...angle of view..."
Lensrentals.com for the Nikon 85mm f/1.4G: "They say the main reason Santa is so jolly..."
Sigma for the 300-800mm: "A perfect lens for surveillance use..."
. The Daytime Drama Dialogue Award
The Daytime Drama Dialogue Award
Nikon (or maybe Ashton) for the J1: "Your zest for life is fueled by a desire to communicate all that you experience."
Olympus for the OM-D: "When shooting, the photographer can instantly 'create' a truly unique world..."
Nikon for the V1: "...for your pursuit to express every moment of life."
Lensrentals.com for the Canon 300mm f/2.8L IS II: "When the lens mount hits your camera..."
. The "Say Whhaaat?" Award
The "Say Whhaaat?" Award
Canon for the G12: "...Video with stereo sound to get crystal clear footage."
Sigma for the 150-500mm: "allows photographers to freely explore the flexibility of a telephoto zoom lens."
Panasonic for the G5: "Touch screen operation...encourages more intuitive shooting."
. Worst Graphic or Chart Award
Worst Graphic or Chart Award
Canon for the Indecipherable Icon Feature Charts
Canon for the "Creativity in Motion" graph
Sony for the "NEX Lens Roadmap" graphic
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