Applying Color in Design Question Title * 1. In the past, what kind of role(s) have you had involving strategic color application? Check all that apply. (Required.) Graphic UX/UI Web Industrial/Product Interior Fashion Architecture CMF Service Branding Packaging Exhibit Marketing Other (please specify) Question Title * 2. What type of designer/creative do you identify yourself as? e.g. Graphic, UX/UI, Product, etc. (Required.) Question Title * 3. In which category are you employed? (Required.) Corporate Consultancy/Firm Freelance/Contract Other (please specify) Question Title * 4. When designing, how much influence do you feel you have on the color selection process? • Minimal – I have very little say •• ••• •••• ••••• Maximum – I am the only one involved • Minimal – I have very little say •• ••• •••• ••••• Maximum – I am the only one involved Question Title * 5. Who else (if applicable) is involved in the color selection process? Check all that apply. (Required.) Not Applicable Other Designers Marketing Engineering Client Manufacturers Other (please specify) Question Title * 6. In your design process, when is color first applied (with intent) to a design? • In the beginning •• ••• •••• •••••In the end • In the beginning •• ••• •••• •••••In the end Question Title * 7. What type of products have you designed? Check all that apply. (Required.) Not Applicable. I have not designed products. Transportation Sporting Goods Housewares – General Housewares – Appliances Furniture Toys Electronics Wearable (non-tech) Wearable-Tech Tools/Hardware Other (please specify) Question Title * 8. What materials have you worked with? Check all that apply. (Required.) Plastics Fabrics Metals Wood Paper Other (please specify) Question Title * 9. Which considerations do you implement in your color selection process? Check all that apply. Trend Forecasting Socio-Cultural Psychology (e.g. color symbolism, emotions) Perceptual Psychology (traditional color theory - complementary, color constancy, etc) Brand Identity Market Testing Materials and Manufacturing Other (please specify) Question Title * 10. What has been the primary consideration guiding your color selection process? Trend Forecasting Socio-Cultural Psychology (e.g. color symbolism, emotions) Perceptual Psychology (traditional color theory - complementary, color constancy, etc) Brand Identity Market Testing Materials and Manufacturing Other (please specify) Question Title * 11. In the box below, briefly explain your design process. Include where and how strategic color selection is implemented. (Required.) Done