Applying Color in Design

Question Title

* 1. In the past, what kind of role(s) have you had involving strategic color application? Check all that apply.

Graphic

UX/UI

Web

Industrial/Product

Interior

Fashion

Architecture

CMF

Service

Branding

Packaging

Exhibit

Marketing

Other (please specify)

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* 2. What type of designer/creative do you identify yourself as? e.g. Graphic, UX/UI, Product, etc.

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* 3. In which category are you employed?

Corporate

Consultancy/Firm

Freelance/Contract

Other (please specify)

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* 4. When designing, how much influence do you feel you have on the color selection process?

• Minimal – I have very little say

••

•••

••••

••••• Maximum – I am the only one involved

• Minimal – I have very little say

••

•••

••••

••••• Maximum – I am the only one involved

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* 5. Who else (if applicable) is involved in the color selection process? Check all that apply.

Not Applicable

Other Designers

Marketing

Engineering

Client

Manufacturers

Other (please specify)

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* 6. In your design process, when is color first applied (with intent) to a design?

• In the beginning

••

•••

••••

•••••In the end

• In the beginning

••

•••

••••

•••••In the end

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* 7. What type of products have you designed? Check all that apply.

Not Applicable. I have not designed products.

Transportation

Sporting Goods

Housewares – General

Housewares – Appliances

Furniture

Toys

Electronics

Wearable (non-tech)

Wearable-Tech

Tools/Hardware

Other (please specify)

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* 8. What materials have you worked with? Check all that apply.

Plastics

Fabrics

Metals

Wood

Paper

Other (please specify)

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* 9. Which considerations do you implement in your color selection process? Check all that apply.

Trend Forecasting

Socio-Cultural Psychology (e.g. color symbolism, emotions)

Perceptual Psychology (traditional color theory - complementary, color constancy, etc)

Brand Identity

Market Testing

Materials and Manufacturing

Other (please specify)

Question Title

* 10. What has been the primary consideration guiding your color selection process?

Trend Forecasting

Socio-Cultural Psychology (e.g. color symbolism, emotions)

Perceptual Psychology (traditional color theory - complementary, color constancy, etc)

Brand Identity

Market Testing

Materials and Manufacturing

Other (please specify)

Question Title

* 1. In the past, what kind of role(s) have you had involving strategic color application? Check all that apply.

Question Title

* 2. What type of designer/creative do you identify yourself as? e.g. Graphic, UX/UI, Product, etc.

Question Title

* 3. In which category are you employed?

Question Title

* 4. When designing, how much influence do you feel you have on the color selection process?

Question Title

* 5. Who else (if applicable) is involved in the color selection process? Check all that apply.

Question Title

* 6. In your design process, when is color first applied (with intent) to a design?

Question Title

* 7. What type of products have you designed? Check all that apply.

Question Title

* 8. What materials have you worked with? Check all that apply.

Question Title

* 9. Which considerations do you implement in your color selection process? Check all that apply.

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* 10. What has been the primary consideration guiding your color selection process?

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* 11. In the box below, briefly explain your design process. Include where and how strategic color selection is implemented.