eTail Digital & Mobile Survey

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* 1. Please specify your country of residance

United Kingdom

Germany

France

Netherlands

Other (please specify)

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* 2. Which of the following best describes your company?

We only sell products or services online

We sell products or services both online and in physical retail locations

Other

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* 3. Which of the following marketing channels are you currently using [choose all that apply]?

Print Advertising (newspaper, magazines, outdoor)

Radio advertising

TV advertising

Direct Mail (catalogues, mailers)

Mobile display

Desktop display

Internet Video (e.g. YouTube)

Paid search (Google, Bing)

Affiliate Marketing

Price comparison engines/ Product listings

Email campaigns

Social Media (Facebook, Twitter, Pinterest)

Out of home (billboards)

Retargeting

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* 4. What is the balance of your digital marketing spend (e.g. display advertising, paid search, mobile display, CPC product listings, etc.) versus offline marketing spend (e.g. TV/print, advertising, PR, circulars/FSIs/catalogues, Out of Home, etc.)?

All digital

More than 75% digital

Between 50% and 75% digital

50% / 50%

Between 25% and 50% digital

Less than 25% digital

All offline

All digital

More than 75% digital

Between 50% and 75% digital

50% / 50%

Between 25% and 50% digital

Less than 25% digital

All offline

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* 5. In general, do you believe that digital advertising delivers a higher return on investment (ROI) vs. traditional or offline methods of advertising?

Yes, digital advertising delivers significantly higher ROI

Yes, digital advertising delivers slightly higher ROI

It delivers about the same ROI

No, digital advertising delivers slightly lower ROI

No, digital advertising delivers significantly lower ROI

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* 6. What are your three main marketing objectives across the marketing channels [choose three only]?

Increasing new customer acquisition

Driving sales

Boosting/maintaining brand awareness

Increasing customer traffic to website

Increasing footfall to stores

Achieving a multichannel presence

Blending online and traditional selling

Winning new mobile customers

Increasing customer loyalty/repeat customer sales

Increasing average order value (AOV)

Reducing shopping cart abandonment

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* 7. What are your three main priorities for your company's marketing strategy [choose three only]?

Profitable

Demonstrate a high ROI

Effective in driving sales

Effective in driving brand awareness

Effective in driving brand loyalty

Effective in new customer acqusition

Efficient with our resources

Trackable

Measurable

Capitalizing on new technologies

Targeted

Other

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* 8. In the next 3-5 years, do you believe that your digital marketing budget will...

Increase significantly

Increase

Stay the same

Decrease

Substantially decrease

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* 9. Please rate how advanced you believe your e-commerce and digital commerce platforms are compared to your direct competitors for the following:

	Behind the curve				Advanced
Desktop	Desktop Behind the curve	Desktop	Desktop	Desktop	Desktop Advanced
Mobile Website	Mobile Website Behind the curve	Mobile Website	Mobile Website	Mobile Website	Mobile Website Advanced
Mobile App	Mobile App Behind the curve	Mobile App	Mobile App	Mobile App	Mobile App Advanced
Tablet	Tablet Behind the curve	Tablet	Tablet	Tablet	Tablet Advanced

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* 10. What are your goals for digital marketing on mobile devices [Choose all that apply]?

Building my retail brand (non-transactional)

Allowing shoppers to browse

For multichannel functionality

To drive ecommerce sales in general

Selling products or services directly from mobile

Selling products or services directly from brick and mortar stores

We don’t have a mobile strategy

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* 11. Which of the following types of KPIs do you currently measure in regards to mobile [Choose all that apply]?

Overall sales

Sales on mobile devices

Mobile-influenced foot traffic into stores

Impressions

App sessions

App downloads

Product views

Use of store locator

View deals

In-store offer redemptions

None of the above

Doesn’t apply

Other (please specify)

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* 12. In the next 3-5 years, do you believe that your mobile marketing budget will...

Increase significantly

Increase

Stay the same

Decrease

Substantially decrease

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* 13. Which of the following, if any, do you agree with? [Please choose all that apply]

I feel I could be taking more advantage of digital marketing opportunities

I’m not sure which digital marketing channels or solutions I should invest in

It’s difficult to make the switch from traditional/offline marketing efforts to digital

I feel that my organization believes in the value of digital marketing

It’s difficult for me to secure the necessary budgets to invest in digital marketing

I am excited about the potential to target customers more effectively with digital marketing

None of these

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* 14. Which of the following best describes how you feel about investing in new technologies to support your business? [choose one]

I’m willing to try out new technologies as early as possible

I prefer to try out new technologies once they’ve been beta tested by other companies or organizations

I prefer to try out new technologies once their effectiveness or the return on their investment has been proven

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* 15. What stage are you with the following technologies?

	Currently Investing in	Plan to in next 2-3 years	No Investment plans
In-store beacons [devices that use Bluetooth technology to detect nearby smartphones and send them media such as ads, coupons or supplementary product information].	In-store beacons [devices that use Bluetooth technology to detect nearby smartphones and send them media such as ads, coupons or supplementary product information]. Currently Investing in	In-store beacons [devices that use Bluetooth technology to detect nearby smartphones and send them media such as ads, coupons or supplementary product information]. Plan to in next 2-3 years	In-store beacons [devices that use Bluetooth technology to detect nearby smartphones and send them media such as ads, coupons or supplementary product information]. No Investment plans
In-store touch screen technology	In-store touch screen technology Currently Investing in	In-store touch screen technology Plan to in next 2-3 years	In-store touch screen technology No Investment plans
Digital wallets	Digital wallets Currently Investing in	Digital wallets Plan to in next 2-3 years	Digital wallets No Investment plans
Email segmentation [based on purchase history or consumer profile]	Email segmentation [based on purchase history or consumer profile] Currently Investing in	Email segmentation [based on purchase history or consumer profile] Plan to in next 2-3 years	Email segmentation [based on purchase history or consumer profile] No Investment plans
Optical scanners	Optical scanners Currently Investing in	Optical scanners Plan to in next 2-3 years	Optical scanners No Investment plans
Same day delivery logistics, e.g. in-store pick up, lockers	Same day delivery logistics, e.g. in-store pick up, lockers Currently Investing in	Same day delivery logistics, e.g. in-store pick up, lockers Plan to in next 2-3 years	Same day delivery logistics, e.g. in-store pick up, lockers No Investment plans
QR codes in stores	QR codes in stores Currently Investing in	QR codes in stores Plan to in next 2-3 years	QR codes in stores No Investment plans
Technology to implement and manage unique or single-use offer codes for in-store transactions	Technology to implement and manage unique or single-use offer codes for in-store transactions Currently Investing in	Technology to implement and manage unique or single-use offer codes for in-store transactions Plan to in next 2-3 years	Technology to implement and manage unique or single-use offer codes for in-store transactions No Investment plans

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* 16. What is the size of the company you're working for?

Less than 50 employees

50-200 employees

200-500 employees

More than 500 employees

eTail Digital & Mobile Survey - A

Question Title

* 1. Please specify your country of residance

Question Title

* 2. Which of the following best describes your company?

Question Title

* 3. Which of the following marketing channels are you currently using [choose all that apply]?

Question Title

* 4. What is the balance of your digital marketing spend (e.g. display advertising, paid search, mobile display, CPC product listings, etc.) versus offline marketing spend (e.g. TV/print, advertising, PR, circulars/FSIs/catalogues, Out of Home, etc.)?

Question Title

* 5. In general, do you believe that digital advertising delivers a higher return on investment (ROI) vs. traditional or offline methods of advertising?

Question Title

* 6. What are your three main marketing objectives across the marketing channels [choose three only]?

Question Title

* 7. What are your three main priorities for your company's marketing strategy [choose three only]?

Question Title

* 8. In the next 3-5 years, do you believe that your digital marketing budget will...

Question Title

* 9. Please rate how advanced you believe your e-commerce and digital commerce platforms are compared to your direct competitors for the following:

Question Title

* 10. What are your goals for digital marketing on mobile devices [Choose all that apply]?

Question Title

* 11. Which of the following types of KPIs do you currently measure in regards to mobile [Choose all that apply]?

Question Title

* 12. In the next 3-5 years, do you believe that your mobile marketing budget will...

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* 13. Which of the following, if any, do you agree with? [Please choose all that apply]

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* 14. Which of the following best describes how you feel about investing in new technologies to support your business? [choose one]

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* 15. What stage are you with the following technologies?

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* 16. What is the size of the company you're working for?

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* 17. Please provide us with your email address if you wish to receive a copy of the report and your Amazon voucher