Datacom Social Media Monitoring Survey Question Title * 1. What is your organisation's business sector? Question Title * 2. What is your company size? 0-49 50-99 100-249 250-500 501-749 750-1,000 1,000+ Question Title * 3. What department oversees social media in your organization? Question Title * 4. Have you evaluated your current capabilities with social media? Yes No Other (please specify) Question Title * 5. Have you crafted a social media strategy that maps to your business model? Yes No Other (please specify) Question Title * 6. Does your organisation currently participate on any social media channels? If so, which ones? No Twitter Facebook LinkedIn GooglePlus Tumblr Pinterest Instagram YouTube Flickr Digg Myspace Other Question Title * 7. Does your organisation plan on participating in any social media channels in the next 12 months? If so, which ones? No Twitter Facebook LinkedIn GooglePlus Tumblr Pintrest Instagram YouTube Flickr Digg Myspace Other Question Title * 8. Even if you’re not online, do you monitor the online discussions related to your organisation? Yes No Question Title * 9. Do you know which social media channels your customer base participates in the most? Yes No Question Title * 10. Are you interested in gleaning social media data to guide metrics related to your business objectives? Yes No Other (please specify) Question Title * 11. Which of the following objectives do you think your organisation could meet by participating in social media? Monitoring customer or prospective customer discussions Monitoring current, former and prospective employees Learning about trends, news and concerns affecting your industry Learning about trends, news and concerns affecting the communities in which you operate Tracking the competition Tracking sentiment Conducting market research into products or services Eliciting customer feedback to adjust business services, products or offerings Question Title * 12. Is your organisation using social media tools to react to online mentions? Yes No I don't know Question Title * 13. Have you enlisted the help of marketing or another related department to assist with messaging for social media content? Yes No Other (please specify) Question Title * 14. Do you have multiple business units involved in your social media strategy? Yes No Other (please specify) Question Title * 15. Do you have a response plan in place for negative comments or news stories that arise online? Yes No Other (please specify) Question Title * 16. Has your organisation had an online crisis (negative mentions, a sensitive news story, leaked information, etc.) in the last 12 months? Yes No Question Title * 17. Do you use social media tools to share information related to your business or to see what others in your industry are posting? Yes No Other (please specify) Question Title * 18. Do you have an established online community on any social networking sites? Yes No Other (please specify) Question Title * 19. Do you use social media to engage with customers or constituents? Yes No Other (please specify) Question Title * 20. Do you use social media to engage with employees, former employees or prospective employees? Yes No Other (please specify) Question Title * 21. Do you measure the ROI of your social media efforts? Yes No Other (please specify) Next