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* 1. What is your organisation's business sector?

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* 2. What is your company size?

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* 3. What department oversees social media in your organization?

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* 4. Have you evaluated your current capabilities with social media?

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* 5. Have you crafted a social media strategy that maps to your business model?

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* 6. Does your organisation currently participate on any social media channels? If so, which ones?

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* 7. Does your organisation plan on participating in any social media channels in the next 12 months? If so, which ones?

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* 8. Even if you’re not online, do you monitor the online discussions related to your organisation?

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* 9. Do you know which social media channels your customer base participates in the most?

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* 10. Are you interested in gleaning social media data to guide metrics related to your business objectives?

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* 11. Which of the following objectives do you think your organisation could meet by participating in social media?

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* 12. Is your organisation using social media tools to react to online mentions?

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* 13. Have you enlisted the help of marketing or another related department to assist with messaging for social media content?

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* 14. Do you have multiple business units involved in your social media strategy?

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* 15. Do you have a response plan in place for negative comments or news stories that arise online?

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* 16. Has your organisation had an online crisis (negative mentions, a sensitive news story, leaked information, etc.) in the last 12 months?

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* 17. Do you use social media tools to share information related to your business or to see what others in your industry are posting?

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* 18. Do you have an established online community on any social networking sites?

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* 19. Do you use social media to engage with customers or constituents?

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* 20. Do you use social media to engage with employees, former employees or prospective employees?

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* 21. Do you measure the ROI of your social media efforts?

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