GM Branding Survey 2011 Question Title * 1. What branded plant programs are you participating in, or growing plants for? American Beauties Native Plants Biltmore Collection Blooms of Bressingham Burpee Home Gardens Confetti Garden Garden Elements Hort Couture Novalis Plants that Work Party of 6 Potunia Proven Winners Senetti Simply Beautiful Southern Living Plant Collection Stepables SunPatiens Wave Petunias Question Title * 2. Do you brand your own company’s plants? If so, what is the brand name? Yes No If yes, brand name: Question Title * 3. For how long have you been growing plants for these programs? 1-5 years 5-10 years 10+ years Question Title * 4. What percentage of your total production is dedicated to producing branded plants? Less than 3% 5-10% 25% 50% 75% 100% Question Title * 5. Has the percentage of your production dedicated to branded plants gone up or down in the last two years (list percentage) Gone Up 5% 10% 20% 20% 40% 50% 60% 70% 80% 90% 100% No change Gone Up menu Gone Down 5% 10% 20% 20% 40% 50% 60% 70% 80% 90% 100% No change Gone Down menu Question Title * 6. In the next two years, do you see yourself growing more or less branded material (list percentage) Growing More 5% 10% 20% 20% 40% 50% 60% 70% 80% 90% 100% No change Growing More menu Growing Less 5% 10% 20% 20% 40% 50% 60% 70% 80% 90% 100% No change Growing Less menu Question Title * 7. What are your profit margins for branded material compared to non-branded material? Less than 5% 10% 25% 50% 75% 100% Question Title * 8. What’s your overall satisfaction with the branded plant programs you’re involved with Very satisfied Somewhat satisfied Indifferent Not satisfied Satisfied with some, not with others Question Title * 9. Have you discontinued carrying a particular brand(s) of plants? If so, which one(s)? American Beauties Native Plants Biltmore Collection Blooms of Bressingham Burpee Home Gardens Confetti Garden Garden Elements Hort Couture Novalis Plants that Work Party of 6 Potunia Proven Winners Senetti Simply Beautiful Southern Living Plant Collection Stepables SunPatiens Wave Petunias Question Title * 10. Do you plan on adding a particular brand(s) of plants? If so, which one(s)? American Beauties Native Plants Biltmore Collection Blooms of Bressingham Burpee Home Gardens Confetti Garden Garden Elements Hort Couture Novalis Plants that Work Party of 6 Potunia Proven Winners Senetti Simply Beautiful Southern Living Plant Collection Stepables SunPatiens Wave Petunias Done