InsideLegal.com 2012 Legal Technology Vendor Marketing Survey

General Information

Welcome to the second InsideLegal.com Legal Technology Vendor Marketing Survey. We first created this survey when we went searching for legal market statistics that are common knowledge in many other industries with no luck. We trust that you will find the results informative and very helpful in benchmarking your current marketing initiatives.

We appreciate you taking the time to complete the questions below aimed at providing clarity into where you and others in the vendor community spend your marketing dollars, how you allocate budgets and what areas of the marketing mix you value most, and why.

ALL RESPONSES ARE KEPT COMPLETELY CONFIDENTIAL. This survey is restricted to legal technology vendors. Only completed surveys will receive the final report.

Question Title

* 1. What is the size of your company?

1-10 employees

11-25 employees

26-50 employees

51-100 employees

101-500 employees

501+ employees

Question Title

* 2. How many people work in your company's marketing group/department?

Less than 2

2 to 4

4 to 6

6 to 9

More than 10

Question Title

* 3. What is your title?

C-Level (CEO/COO/CMO)

Vice President

Director

Manager

Coordinator

Assistant

Question Title

* 4. How would you best describe your marketing organization?

Marketing-lead (market driven)

Progressive, but limited by financial (and human) resources

Guerilla tactics/enough to stay afloat

Mostly reactive, under-resourced, just get the minimum done

Glorified sales support

T-Shirt department

Question Title

* 5. What are the primary goals of your marketing programs? (select top 2)

Lead generation

Sales support

Branding/raising awareness

Client relations

Thought leadership

Other (please specify)

Question Title

* 6. Where do you market your products/services to? (check all that apply)

United States

Canada

United Kingdom

Europe (other than UK)

Australia

South America

Asia

Other (please specify)

11% of survey complete.