Welcome to AdvisorOne's 2011 Women in Wealth Survey! Please answer each question completely and honestly. We encourage participants to print out the survey and collect the answers before completing it online. You have until April 15th to complete the survey.

Your input is very important to us, and the accuracy of the results will help measures the attitudes of the most seasoned women in wealth management.

For questions regarding professional and administrative/support staffing—here is how we define staff:
Professional Staff—Employees directly involved in providing planning and advice to clients. Includes everyone with job titles such as Advisor, Planner, Associate Advisor, Specialist, Research Manager, Portfolio Manager, CEO, CIO, etc.
Administrative and Support Staff—Employees who are involved in administration and operations. Includes job titles such as chief operating officer, operations manager, office manager, client service administrator, assistant, CFO, performance reporting analyst, etc.

Eligibility
This survey is for women who manage wealth at RIA firms, trust companies, banks, and independent and wirehouse broker/dealers.

Filling out the Survey ONLINE ONLY
1. It is recommended you print out the survey before you actually take it (see below), so you can make sure all the information you need is handy.
2. Follow instructions carefully. Some questions have detailed explanations.
3. Be careful. Once you complete the survey, you cannot access it again. This is a safety feature to prevent other firms from accidentally registering with the wrong IARD/CRD number and erasing your data.
4. The only way to participate in the survey is online. Forms sent to us by regular mail, email, fax, or any other system cannot be entered in the survey.
5. All numbers asked for in the survey should be year-end results as of December 31, 2010, unless otherwise specified.

It is recommended you print out the survey after you are finished. We aren’t able to print your survey answers—we get them in a different format.

Other Information
1. We cannot not confirm receipt of a firm’s completed form.
2. A full range of reprints will be available from PARS International, our exclusive reprints agent. Call them at 212-221-9595 with any questions about products and pricing.

Problems and Queries,br> Contact Terry Shea at tshea@sbmedia.com. Since many firms have similar names, please include your IARD/CRD number with any query.

Thank you for taking the time to share with us.

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1. This survey is for individuals rather than firms. Please complete the following:

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2. Please enter email address:

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3. Please enter the following:

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4. Please enter the following:

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5. What is your highest level of education achieved?

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6. Do you have any of the following professional designations?

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7. Are you a principal, partner, or owner of your firm?

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8. Do you provide financial planning as part of your service?

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9. Are you a Certified Financial Planner?

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10. How you are compensated?

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11. Licenses/Registrations
FINRA - Select all that apply:

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12. How would you categorize your wealth management firm?

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13. Are you part of a(n):

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14. Total number of employees at your firm:

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15. Please specify the number of female and male Professionals (advisors, portfolio managers, planners, etc.) at your firm.

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16. Please specify the number of female and male Administrative and Support staff (account administrators, office staff, etc.) at your firm.

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17. Please specify the total number of households under advisement (the combination of individual accounts that are part of one family or one address, so not accounts, but clients - for instance, married couples count as one client; their children may be counted separately). Please only enter whole numbers, no letters, commas or symbols.

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18. Please complete the following about your Institutional clients (only enter whole numbers, no symbols, commas or letters).

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19. With regard to question #18, are the assets held DVP or in house? (Please enter whole numbers only, no symbols, commas or letters.)

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20. Again, with regard to question #18, what percentage of total institutional clients are made up of mid-market and Tier 1 institutional? (Answers must add up to 100%)

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21. Is your asset management style active or passive?

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22. Do you manage investment assets in-house or select outside managers?

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23. If you answered "Both" in question #22, please specify percentage of each managed investment asset (must add up to 100%).

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24. Please enter total assets under management for which you are paid an advisory or asset management fee, as of 12/31/10 (Please enter whole numbers only, no symbols, commas or letters).

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25. What asset classes do you use to diversify clients' portfolios, in the last two years? (Check all that apply.)

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26. Do you use any of the following investment vehicles?

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27. What is your primary asset-gathering strategy?

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28. Now that the recession is easing, will your clients switch advisors?

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29. Social Media
Does your firm have a Twitter site?

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30. Does your firm have a LinkedIn site?

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31. Does your firm have a Facebook site?

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32. Please list other social media networking sites used (with urls) below:

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33. What three things would you change about the investment industry that would encourage more women to join the industry?

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34. Who has been your mentor and how has that been valuable?

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35. Are you a mentor to someone?

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36. Does your practice of wealth management differ from that of male colleagues? Can you describe your approach?

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37. Are there differences in your approach with your female clients than with your male clients? Please explain.

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38. Should the SEC extend the fiduciary standard of care to all who provide advice on securities to individual investors?

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39. Should there be separate sales force that does not provide advice to investors?

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40. What are the most important short-term (1-2 years) challenges your clients currently face?

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41. What are the most important long-term (2 years and beyond) challenges your clients face now?

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42. What are the most important short-term (1-2 years) challenges for you and your firm?

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43. What are the most important long-term (2 years and beyond) challenges for you and your firm?

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44. What three things would you tell a woman who wants to enter the wealth management business?

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45. What question(s) would you like to see on next year's WIWM Survey?

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