SHN Reader Survey 2012

Question Title

2. Does your firm maintain a profit or non-profit status? (Required.)

For Profit Business

Non-Profit Business

Federal, State or Local Government Agency

Question Title

3. How would you best describe your role? (Required.)

CEO, President, Executive Director, C-Suite, Owner

Director, Vice President

Key Decision Maker

Operations

Marketing

Sales

Other (please specify)

Question Title

4. How many employees does your company have? (Required.)

1-8

9-25

26-50

51-200

200+

Question Title

5. If your company is an owner, operator or manager of senior housing communities, how many units are under management/control? (Required.)

Less than 100

101 to 250

251 to 500

501 to 1000

1,001 to 2,500

2,501 or more

Not Applicable

Question Title

6. What is the annual revenue of your company? (Required.)

$0-$500,000

$500,001 - $2,000,000

$2,000,001 - $5,000,000

Over $5 million

I don't know

Does not apply to me

Question Title

7. How much does your company spend on advertising / industry sponsorships annually?

None

$1 to $10,000

$10,000 to $50,000

$50,001 to $100,000

$100,000 to $250,000

More than $250,000

Don't Know

Question Title

8. Classify your company's senior housing focus (check all that apply) (Required.)

Independent Living

Assisted Living

Skilled Nursing

Rehab / Post - Acute Care

Dementia or Memory Care

Single or Multifamily Housing

Home Health Care / Adult Day Care

Not Applicable

Question Title

9. How many years of experience do you have in the senior living / senior housing industry? (Required.)

Less than 1

1-5

6-10

10-14

15-19

20+

Question Title

10. Which of the following actions have you taken after reading a Senior Housing News article? (Check all that apply) (Required.)

Contacted a vendor or visited a vendor's web site

Evaluated a product or service

Recommended the purchase of a product or service

Bookmarked for future use or research

Discussed ad with others at the office

Shared article with an industry associate to find out more about the company, product or service

Other (please specify)

Question Title

11. Which types of information are MOST IMPORTANT to you when reading SHN? (Required.)

	Not Important	Somewhat Important	Very Important	Extremely Important
News Updates	News Updates Not Important	News Updates Somewhat Important	News Updates Very Important	News Updates Extremely Important
In-Depth Reporting	In-Depth Reporting Not Important	In-Depth Reporting Somewhat Important	In-Depth Reporting Very Important	In-Depth Reporting Extremely Important
Technology Updates	Technology Updates Not Important	Technology Updates Somewhat Important	Technology Updates Very Important	Technology Updates Extremely Important
Opinions/Commentary	Opinions/Commentary Not Important	Opinions/Commentary Somewhat Important	Opinions/Commentary Very Important	Opinions/Commentary Extremely Important
Community Openings	Community Openings Not Important	Community Openings Somewhat Important	Community Openings Very Important	Community Openings Extremely Important
New Products/Services	New Products/Services Not Important	New Products/Services Somewhat Important	New Products/Services Very Important	New Products/Services Extremely Important
Regulatory/Legislation News	Regulatory/Legislation News Not Important	Regulatory/Legislation News Somewhat Important	Regulatory/Legislation News Very Important	Regulatory/Legislation News Extremely Important
Webinars	Webinars Not Important	Webinars Somewhat Important	Webinars Very Important	Webinars Extremely Important
Charts and Infographics	Charts and Infographics Not Important	Charts and Infographics Somewhat Important	Charts and Infographics Very Important	Charts and Infographics Extremely Important
Senior/Retirement Trends	Senior/Retirement Trends Not Important	Senior/Retirement Trends Somewhat Important	Senior/Retirement Trends Very Important	Senior/Retirement Trends Extremely Important
Medicare/Medicaid Updates	Medicare/Medicaid Updates Not Important	Medicare/Medicaid Updates Somewhat Important	Medicare/Medicaid Updates Very Important	Medicare/Medicaid Updates Extremely Important

Question Title

12. Are you anticipating an increase in spending during the next 12-18 months in any of the following areas?

Physical Plant Upgrades

Resident Rooms (Upgrades/Renovations)

Technology / Electronic Health Records / Monitoring

Personnel Development / Staffing / Recruitment

Risk Management / Legal Expenses

Sales and Marketing Programs / Advertising

Question Title

13. How often do you visit SHN? (Required.)

Several times each day

Daily

Weekly

Less than once a week

Question Title

14. How did you hear about Senior Housing News? (Required.)

A friend or colleague

Attended a senior housing conference

Search engine inquiry

Email promotion

Other (please specify)

Question Title

15. Would you be interested in a weekly email showcasing senior housing products and services from select vendors? (Required.)

Yes

Question Title

16. Have you used SHN's Job Board to look for employees or a new job? (Required.)

Yes

Question Title

17. What professional organizations are you or your company members of? (Check all that apply) (Required.)

Leading Age (formerly AAHSA)

Assisted Living Federation of America (ALFA)

National Investment Center for the Seniors Housing & Care Industry (NIC)

American Health Care Association (AHCA)

Other

Other (please specify)

Question Title

18. What other trade publications do you read? (Check all that apply)

McKnight's Long-Term Care News

Provider Magazine

The SeniorCare Investor

Long-Term Care Management

Long-Term Living Magazine

Other (please specify)

Question Title

19. Are there any changes or improvements you would like to see on SHN? If so, please describe here:

Question Title

20. Are you interested in providing insight by being a source for a future SHN article?
If yes, please provide contact info below.

Question Title

21. In order to be entered into the contest for a $100 gift card, please tell us where we can mail it. (SHN will never sell or share your direct, personal information that is provided in this survey)

Name:

Company:

Address:

Address 2:

City/Town:

State:

ZIP/Postal Code:

Country:

Email Address:

Question Title

* 1. How do you best describe your company? (Required.)

Question Title

* 2. Does your firm maintain a profit or non-profit status? (Required.)

Question Title

* 3. How would you best describe your role? (Required.)

Question Title

* 4. How many employees does your company have? (Required.)

Question Title

* 5. If your company is an owner, operator or manager of senior housing communities, how many units are under management/control? (Required.)

Question Title

* 6. What is the annual revenue of your company? (Required.)

Question Title

* 7. How much does your company spend on advertising / industry sponsorships annually?

Question Title

* 8. Classify your company's senior housing focus (check all that apply) (Required.)

Question Title

* 9. How many years of experience do you have in the senior living / senior housing industry? (Required.)

Question Title

* 10. Which of the following actions have you taken after reading a Senior Housing News article? (Check all that apply) (Required.)

Question Title

* 11. Which types of information are MOST IMPORTANT to you when reading SHN? (Required.)

Question Title

* 12. Are you anticipating an increase in spending during the next 12-18 months in any of the following areas?

Question Title

* 13. How often do you visit SHN? (Required.)

Question Title

* 14. How did you hear about Senior Housing News? (Required.)

Question Title

* 15. Would you be interested in a weekly email showcasing senior housing products and services from select vendors? (Required.)

Question Title

* 16. Have you used SHN's Job Board to look for employees or a new job? (Required.)

Question Title

* 17. What professional organizations are you or your company members of? (Check all that apply) (Required.)

Question Title

* 18. What other trade publications do you read? (Check all that apply)

Question Title

* 19. Are there any changes or improvements you would like to see on SHN? If so, please describe here:

Question Title

* 20. Are you interested in providing insight by being a source for a future SHN article? If yes, please provide contact info below.

Question Title

* 21. In order to be entered into the contest for a $100 gift card, please tell us where we can mail it. (SHN will never sell or share your direct, personal information that is provided in this survey)

1. How do you best describe your company? (Required.)

2. Does your firm maintain a profit or non-profit status? (Required.)

3. How would you best describe your role? (Required.)

4. How many employees does your company have? (Required.)

5. If your company is an owner, operator or manager of senior housing communities, how many units are under management/control? (Required.)

6. What is the annual revenue of your company? (Required.)

7. How much does your company spend on advertising / industry sponsorships annually?

8. Classify your company's senior housing focus (check all that apply) (Required.)

9. How many years of experience do you have in the senior living / senior housing industry? (Required.)

10. Which of the following actions have you taken after reading a Senior Housing News article? (Check all that apply) (Required.)

11. Which types of information are MOST IMPORTANT to you when reading SHN? (Required.)

12. Are you anticipating an increase in spending during the next 12-18 months in any of the following areas?

13. How often do you visit SHN? (Required.)

14. How did you hear about Senior Housing News? (Required.)

15. Would you be interested in a weekly email showcasing senior housing products and services from select vendors? (Required.)

16. Have you used SHN's Job Board to look for employees or a new job? (Required.)

17. What professional organizations are you or your company members of? (Check all that apply) (Required.)

18. What other trade publications do you read? (Check all that apply)

19. Are there any changes or improvements you would like to see on SHN? If so, please describe here:

20. Are you interested in providing insight by being a source for a future SHN article?
If yes, please provide contact info below.

21. In order to be entered into the contest for a $100 gift card, please tell us where we can mail it. (SHN will never sell or share your direct, personal information that is provided in this survey)