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* 1. What’s your biggest fear or frustration in your life right now related to WORKPLACE COMMUNICATION?

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* 2. What’s your biggest fear or frustration in your life right now related to COMMUNICATION in your PERSONAL LIFE?

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* 3. What’s the biggest RESULT you want to have in your WORKPLACE COMMUNICATION?

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* 4. What would help you achieve this result? (e.g., "If I could only XYZ"...)

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* 5. How much time would you invest into getting to this result?

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* 6. At what price would you consider a SOLUTION to your challenge to be ...

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* 7. What MORE would you like to learn about in this particular communication challenge?

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* 8. What would you type into Google to find an answer to this workplace communication challenge?

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* 9. What would I need to say right now that would cause you to pull out your credit card this very instant and buy from me?

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* 10. If you didn’t remember my name, what would you type into Google to find me?

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