Federal Blvd Business Improvement District Logo Survey |
Help the Federal BID Select a Logo!
The Federal Boulevard Business Improvement District (Federal BID) is in the last phase of completing a branding and marketing plan. A brand identifies what makes us unique, who we are and what we strive for. A marketing plan identifies the strategies used to support the brand and district, driving economic growth and improvements to the benefit of local businesses and surrounding community.
A logo, is the visual representation of the brand. It coveys identity, and should capture the look, essence and context of our product and place. It can be simple or complex in design and is typically creative, imaginative and striking.
Public input and research defining the brand resulted in two distinct design approaches for a logo. At it's core, the Federal BID brand is defined as a historic neighborhood with openness and ambition. It is also independent, authentic and vibrant. Definitions of the brand include concepts such as dynamic, friendly, diverse, centralized, urban, walkable and local. Conveying the brand in a logo with elements as different as historic, dynamic, urban and diverse is challenging!
A logo can contain text to more firmly fix the brand and place. After much discussion and debate, use of "The Boulevard", is believed to best characterize the context of the community evoking images of a historic boulevard, which is urban in nature with mature landscaping and prominent structures that promote accessible and walkable places. It was also felt "The Boulevard" is a unique moniker not currently captured in the Denver metro area. Importantly, it has historic precedent since Federal had originally been named Boulevard before Highlands was annexed by Denver in 1896. Another important element raised during the public process was the recognition of Jefferson Park in branding and marketing efforts. Much of the community in the Federal BID is in the Jefferson Park neighborhood and several new businesses use the name.
A logo, is the visual representation of the brand. It coveys identity, and should capture the look, essence and context of our product and place. It can be simple or complex in design and is typically creative, imaginative and striking.
Public input and research defining the brand resulted in two distinct design approaches for a logo. At it's core, the Federal BID brand is defined as a historic neighborhood with openness and ambition. It is also independent, authentic and vibrant. Definitions of the brand include concepts such as dynamic, friendly, diverse, centralized, urban, walkable and local. Conveying the brand in a logo with elements as different as historic, dynamic, urban and diverse is challenging!
A logo can contain text to more firmly fix the brand and place. After much discussion and debate, use of "The Boulevard", is believed to best characterize the context of the community evoking images of a historic boulevard, which is urban in nature with mature landscaping and prominent structures that promote accessible and walkable places. It was also felt "The Boulevard" is a unique moniker not currently captured in the Denver metro area. Importantly, it has historic precedent since Federal had originally been named Boulevard before Highlands was annexed by Denver in 1896. Another important element raised during the public process was the recognition of Jefferson Park in branding and marketing efforts. Much of the community in the Federal BID is in the Jefferson Park neighborhood and several new businesses use the name.