Tell us what you think! Question Title * 1. How helpful are the beauty tips and recommendations on this site? Extremely useful Very useful Somewhat useful Not useful Question Title * 2. How likely are you to consider purchasing an item highlighted or recommended on xoVain? Very likely Somewhat likely Somewhat unlikely Very unlikely Question Title * 3. Have you ever purchased a product on xoVain? More than once Once Never Question Title * 4. What types of products are you most likely to buy? Makeup Nail care Hair products Skincare Fragrance Other (please specify) Question Title * 5. How do you find the shopping experience on xoVain? Easy A little difficult Extremely difficult Impossible Other (please specify) Question Title * 6. Which of these options would make it easier to shop on xoVain? (check all that apply) Not being redirected to another site to shop. The ability to add products from different articles to one shopping cart. The ability to create a wish list. The ability to click directly to the products featured on the Homepage scroll. Offering more visuals of the product. More testimonials about the product. Other (please specify) Question Title * 7. If you don’t buy products on xoVain, why not? (check all that apply) I don’t shop online. I am just here for the stories. I want a single shopping cart. I want to be able to check-out on xoVain, not a different site. I don’t know enough about the product. There are no reader reviews or ratings. Other (please specify) Question Title * 8. Where do you shop online for beauty products? (check all that apply) Amazon Speciality stores (Sephora, Ulta) Direct from the brand Department store sites (Macys.com, Bloomingdales.com) Drugstore.com Other (please specify) Question Title * 9. What type of real-life stores do you buy beauty products from most often? (check all that apply) Specialty stores (Sephora, Ulta) Brand exclusive stores (Fresh, M.A.C. Cosmetics) Department Stores (Macy's, Bloomingdale's) Drugstores Salons Other (please specify) Question Title * 10. What other beauty sites do you go to? Done