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October is National Arts and Humanities Month! Last year Fall for the Arts was a free arts and culture expo on the Broadway Pier and in the Port Pavilion, featuring over 60 arts and culture groups and attracting nearly 3,000 attendees.

This year, the Commission is gearing up for a Fall for the Arts to be a month-long showcase of the arts in which we will be leveraging our campaign with ConVis's “Kids Free in San Diego” program and the San Diego Museum Council’s “Kids Go Free” promotion.

Fall for the Arts 2012 will officially kick off Friday, October 5 in partnership with the NTC Foundation’s free Friday Night Liberty. The rest of the month, we encourage you to offer incentives, creative programming, and other outreach activities, such as hands-on workshops, curtain talks, or behind-the-scenes tours, to add value to your visitor’s experience and encourage return visits.

We will market Fall for the Arts through ConVis’s new and improved website at www.sandiego.org/arts and through our active social media platforms, print ads, marketing collateral, as well as 140 Fall for the Arts banners installed along Harbor Drive to build excitement and awareness to the activities happening all over San Diego County.

To be a part of this exciting opportunity and get exposure to thousands of unique visitors, complete the form below.

***Submit the completed application by Friday, August 10, 2012***

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* 1. Please fill out the following:

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* 2. Are you a 501(c)3?

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* 3. PROJECT SUMMARY: Briefly describe your proposed Fall for the Arts activity(s) in the space provided. Include what is being offered as a free or discounted admission, activity, or program, as well as any child focused promotions. If you have more than one activity or program, please indicate. [Write your summary as it would appear online to the public - 150 word limit]

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* 4. What is the full price/value of activity?

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* 5. If your Fall for the Arts promotion is not free, what is your discounted price or offer?

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* 6. Please indicate age appropriateness of program [Check all that apply.]

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* 7. What category(s) would you like your program to be listed under on the website? [Check all that apply.]

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* 8. Where will program take place? Include

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* 9. What region best describes your location?

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* 10. What date(s) and time(s) will program occur?

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* 11. Do you have a partner or collaborator for an event, marketing, program, etc?

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* 12. If yes, who are they (please list all), what is their role, and are they an arts organization?

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* 13. How many people do you estimate will participate?

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* 14. What marketing efforts will you undertake to supplement the marketing and promotion provided by Fall for the Arts? [Check all that apply.]

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* 15. In addition to the Audience Response Form, how else will you be tracking or measuring your success? We will provide the Audience Response Form.

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* 16. How will you utilize the information gathered at your Fall for the Arts event to expand your audience?

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* 17. I agree that if we are selected, we will participate fully in the Fall for the Arts campaign, including use of the Fall for the Arts logo on promotional materials and by placing the Fall for the Arts logo and a link on our website (logo will be provided).

For questions about participating in Fall for the Arts, please contact Dennis-Michael Broussard at
dennismichael@silkroadproductions.us or at (619) 746-8223


Fall for the Arts is made possible by the City of San Diego Commission for Arts and Culture, National Endowment for the Arts, California Arts Council, The San Diego Foundation, and ConVis.

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