Melbourne Mamma Reader Survey Shopping Habits Question Title * 1. How often do you visit www.melbournemamma.com.au? 1-4 times a week 1-4 times a month 1-4 times a year I’ve never visited Question Title * 2. Have you ever purchased something you saw featured on the Melbourne Mamma website? Yes No I've never visited the website Question Title * 3. Before you discovered Melbourne Mamma, how often did you shop for your kids at local independent stores (ie not chain or department stores)? 1 or more times per week 1-3 times per month 1-6 times per year I never shop at local independent stores Question Title * 4. Since you’ve discovered Melbourne Mamma, how often do you now shop for your kids at local independent stores (ie not chain or department stores)? Same as before More than before Less than before I never shop at local independent stores Question Title * 5. What percentage of shopping for your kids, do you do at local independent stores (either bricks & mortar or online)? <10% 10-25% 25-50% 50-75% >75% Question Title * 6. What are the main reasons for not shopping at local independent stores more often (select all that apply)? Not sure where they are Prices don’t compare with bigger stores They don’t offer online shopping Other (please specify) Question Title * 7. Have you ever purchased from a store you first saw in Melbourne Mamma’s “Where to Shop” directory? Yes No Question Title * 8. What percentage of shopping for yourself and your kids is done online? <10% 10-25% 25-50% 50-75% >75% Next
