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* 1. Generally speaking, how often do you eat beef?

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* 2. Generally speaking, how often do you cook beef?

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* 3. How confident do you feel cooking beef?

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* 4. Considering all you know about beef, which one of the following statements best describes your opinion?

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* 5. Do you personally know a cattle FARMER or RANCHER?

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* 6. Have you ever visited a cattle FARM or RANCH?

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