New Survey Question Title * 1. What is your gender? Male Female Question Title * 2. What is your age? 18-21 years 21-29 years 30-34 years 35-39 years 40-49 years 49+ years Question Title * 3. Where do you live? Urban Suburban Rural Question Title * 4. How do you identify your race or ethnicity? White/Caucasian Black/African-American Hispanic/Latino Chinese /Japanese/Korean Vietnamese/Cambodian/Thai Filipino Other Choose not to answer Question Title * 5. How have you been living in the Unites States? Born in the US Lived in the US for more than half of my life Lived in the US for less than half of my life Choose not to answer Question Title * 6. What languages do you speak fluently? English Spanish Mandarin Cantonese Vietnamese Tagalog Other Choose not to answer Question Title * 7. Which of the below ranges contains your total annual household income before taxes? Less than $34,999 $35,000 to $44,999 $45,000 to $59,999 $60,000 to $69,999 $70,000 to $79,999 $80,000 to $89,999 $90,000 to $99,999 $100,000 to $149,999 $150,000 to $199,999 $200,000 or more Question Title * 8. Which of the following best describes your relationship status? Single In a relationship / Co-habiting Married Married with children Question Title * 9. What type of mobile device do you have? iPhone 3GS or higher Android Smart Phone iPad 2 or higher Android Tablet Other mobile device Question Title * 10. What operating system does your mobile device run on? Apple iOS6 Android 2.2 or higher I’m not sure Other Question Title * 11. Have you ever successfully downloaded an app onto your current smartphone? Yes No Question Title * 12. Can you record a video and take a photo on your smartphone? Yes No Question Title * 13. Do you have access to secure WIFI? Yes Sometimes No Question Title * 14. Which of the following beverages would you say you drink on a regular basis? Bottled water Coffee Liquor Wine Beer Don’t know Question Title * 15. How often would you say that you drink liquor? More often than once a week Once a week About once every 2-3 weeks About once a month About once every 2-3 months Less often than once every 2-3 months Don’t know Question Title * 16. Which of the following, if any, have you consumed in the past month at home (your home or someone else’s home) Beer Vodka Rum Whiskey Single Malt Cognac Any Brandy other than Cognac Tequila Gin Wine Other Question Title * 17. Question 19: Which of the following, if any, have you consumed in the past month? Consumed away from home at a bar, restaurant, etc. Beer Vodka Rum Whiskey Single Malt Cognac Any Brandy other than Cognac Tequila Gin Wine Other Question Title * 18. How often do you drink the following each week? Never About 1 Time/week 2-3 times/week More than 3 Times/week Beer Beer Never Beer About 1 Time/week Beer 2-3 times/week Beer More than 3 Times/week Wine Wine Never Wine About 1 Time/week Wine 2-3 times/week Wine More than 3 Times/week Vodka Vodka Never Vodka About 1 Time/week Vodka 2-3 times/week Vodka More than 3 Times/week Rum Rum Never Rum About 1 Time/week Rum 2-3 times/week Rum More than 3 Times/week Whiskey Whiskey Never Whiskey About 1 Time/week Whiskey 2-3 times/week Whiskey More than 3 Times/week Single Malt Single Malt Never Single Malt About 1 Time/week Single Malt 2-3 times/week Single Malt More than 3 Times/week Cognac Cognac Never Cognac About 1 Time/week Cognac 2-3 times/week Cognac More than 3 Times/week Any Brandy other than Cognac Any Brandy other than Cognac Never Any Brandy other than Cognac About 1 Time/week Any Brandy other than Cognac 2-3 times/week Any Brandy other than Cognac More than 3 Times/week Tequila Tequila Never Tequila About 1 Time/week Tequila 2-3 times/week Tequila More than 3 Times/week Gin Gin Never Gin About 1 Time/week Gin 2-3 times/week Gin More than 3 Times/week Question Title * 19. Which statement best describes your typical night out drinking? I like to go big with my friends at the club! Wild nights at the bar! I’m all about happy hour cocktails I enjoy a few drinks and conversation with my friends at the bar I prefer to drink at home Question Title * 20. Please indicate how much you agree or disagree with the following statements: Agree somewhat agree Neither agree nor disagree Somewhat Disagree I am a confident and outgoing person I am a confident and outgoing person Agree I am a confident and outgoing person somewhat agree I am a confident and outgoing person Neither agree nor disagree I am a confident and outgoing person Somewhat Disagree I find it easy to talk to people I don't know I find it easy to talk to people I don't know Agree I find it easy to talk to people I don't know somewhat agree I find it easy to talk to people I don't know Neither agree nor disagree I find it easy to talk to people I don't know Somewhat Disagree I communicate with a wide circle of friends and acquaintances I communicate with a wide circle of friends and acquaintances Agree I communicate with a wide circle of friends and acquaintances somewhat agree I communicate with a wide circle of friends and acquaintances Neither agree nor disagree I communicate with a wide circle of friends and acquaintances Somewhat Disagree I like to share my views on products and services with other people I like to share my views on products and services with other people Agree I like to share my views on products and services with other people somewhat agree I like to share my views on products and services with other people Neither agree nor disagree I like to share my views on products and services with other people Somewhat Disagree Other people tend to listen to what I say Other people tend to listen to what I say Agree Other people tend to listen to what I say somewhat agree Other people tend to listen to what I say Neither agree nor disagree Other people tend to listen to what I say Somewhat Disagree Question Title * 21. Please indicate how much you agree or disagree with the following statements: Agree Somewhat agree neither agree nor disagree somewhat disagree disagree I like to use online social networks such as Facebook, Twitter and YouTube I like to use online social networks such as Facebook, Twitter and YouTube Agree I like to use online social networks such as Facebook, Twitter and YouTube Somewhat agree I like to use online social networks such as Facebook, Twitter and YouTube neither agree nor disagree I like to use online social networks such as Facebook, Twitter and YouTube somewhat disagree I like to use online social networks such as Facebook, Twitter and YouTube disagree I am confident using apps on my smart phone/iPhone I am confident using apps on my smart phone/iPhone Agree I am confident using apps on my smart phone/iPhone Somewhat agree I am confident using apps on my smart phone/iPhone neither agree nor disagree I am confident using apps on my smart phone/iPhone somewhat disagree I am confident using apps on my smart phone/iPhone disagree I feel confident taking pictures and making videos using my phone I feel confident taking pictures and making videos using my phone Agree I feel confident taking pictures and making videos using my phone Somewhat agree I feel confident taking pictures and making videos using my phone neither agree nor disagree I feel confident taking pictures and making videos using my phone somewhat disagree I feel confident taking pictures and making videos using my phone disagree I feel comfortable sharing my opinion on video. I feel comfortable sharing my opinion on video. Agree I feel comfortable sharing my opinion on video. Somewhat agree I feel comfortable sharing my opinion on video. neither agree nor disagree I feel comfortable sharing my opinion on video. somewhat disagree I feel comfortable sharing my opinion on video. disagree Question Title * 22. How likely are you to drink any of the following in the future? Very Likely Somewhat Likely Neither likely nor unlikely Somewhat unlikely not likely at all Vodka Vodka Very Likely Vodka Somewhat Likely Vodka Neither likely nor unlikely Vodka Somewhat unlikely Vodka not likely at all Rum Rum Very Likely Rum Somewhat Likely Rum Neither likely nor unlikely Rum Somewhat unlikely Rum not likely at all Whiskey Whiskey Very Likely Whiskey Somewhat Likely Whiskey Neither likely nor unlikely Whiskey Somewhat unlikely Whiskey not likely at all Cognac Cognac Very Likely Cognac Somewhat Likely Cognac Neither likely nor unlikely Cognac Somewhat unlikely Cognac not likely at all Any Brandy other than Cognac Any Brandy other than Cognac Very Likely Any Brandy other than Cognac Somewhat Likely Any Brandy other than Cognac Neither likely nor unlikely Any Brandy other than Cognac Somewhat unlikely Any Brandy other than Cognac not likely at all Tequila Tequila Very Likely Tequila Somewhat Likely Tequila Neither likely nor unlikely Tequila Somewhat unlikely Tequila not likely at all Gin Gin Very Likely Gin Somewhat Likely Gin Neither likely nor unlikely Gin Somewhat unlikely Gin not likely at all Question Title * 23. Please fill out the following: Name: City/Town: Email Address: Phone Number: Done